Business Intelligence and Competitive Analysis

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Rutgers the State University of New Jersey

Business Intelligence and Competitive Analysis

This course is part of Supply Chain Analytics Specialization

Instructor: Yao Zhao

25,471 already enrolled

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4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Industry analysis: industry trend, risk, and competition intensity, value chain analysis.
Competition positioning: where does the company stand in the competitive landscape? Abnormalities and alarms.
Enterprise diagnosis: strengths and weaknesses, performance drivers and levers, breakdown analysis to identify the problems and causes.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Supply Chain Analytics Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

American Airlines (AAL), one of the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines, AAL needs to find out its key problems, the root causes, and how to turn the company and its stock price around.

Addressing the challenge faced by AAL may well be a large-scale management consulting project. To start, business intelligence and competitive analysis (or competitive intelligence for short) is required to discover the problems and identify the causes for the company which lay the foundation for the turning-around strategies. In this course, you will gain the knowledge, skills and experience in data analytics / visualization and story-telling for effective competitive intelligence analysis. Upon completion of the course, you should be able to conduct competitive intelligence on companies of your choice like a management consultant. Note: To gain hands-on experiences in competitive intelligence via data analytics, you need to get into action. To this end, this course utilizes an external website (free) for you to practice the skills learned.

Welcome to Business intelligence and competitive analysis (or competitive intelligence for short)! In Week 1, you will learn the story of American Airlines Group, the challenges it faces, and the framework of competitive intelligence. You will get a feel of competitive intelligence through a comparison of the world’s major economies.

What's included

9 videos3 readings1 assignment1 discussion prompt

9 videosTotal 44 minutes

From American Airlines to Competitive Intelligence6 minutes
Topics and Weekly Preview6 minutes
Why Benchmarking?6 minutes
Industry Classifications7 minutes
Largest, Most Valuable, Fastest Growing Economies7 minutes
Industry Trend and Impact of COVID-193 minutes
Most Prosperous Regions by Country2 minutes
Most Scalable or Valuable Industries by Country4 minutes
Global Enterprise Ranking and Supply Chains4 minutes

3 readingsTotal 120 minutes

Is this course right for me?45 minutes
Industry classifications & company KPIs45 minutes
Competitive Intelligence: History and Prospect30 minutes

1 assignmentTotal 30 minutes

Competitive Intelligence Introduction Quiz30 minutes

1 discussion promptTotal 30 minutes

Choose companies and find their classifications30 minutes

In Week 2, you will learn industry analysis, including industry potential, risk and competition intensity, and value chain analysis.

What's included

10 videos3 readings1 assignment1 peer review1 discussion prompt

10 videosTotal 40 minutes

Industry Potential, Growth and Profitability4 minutes
Industry Risk Analysis2 minutes
Concentration and Competition Intensity3 minutes
Value Chain Analysis3 minutes
Data and software tools: overview7 minutes
Screenshots: Create A New Project2 minutes
Screenshots: Business GEOINFO5 minutes
Screenshots: Industry Analysis and Enterprise Diagnosis6 minutes
Screenshots: Navigator and Supply Chain Mapping4 minutes
Screenshots: Preview, Search and Cite3 minutes

3 readingsTotal 90 minutes

More on industry potential, risk and competition intensity30 minutes
More on Value Chain Analysis30 minutes
Data and Tools30 minutes

1 assignmentTotal 30 minutes

Industry Analysis Quiz30 minutes

1 peer reviewTotal 90 minutes

Industry Analysis Mini-Project90 minutes

1 discussion promptTotal 20 minutes

Share the insights of your industry analysis mini-project20 minutes

In Week 3, you will learn how to position a company within an industry to find out where the company stands in the competitive landscape.

What's included

3 videos3 readings1 assignment1 peer review1 discussion prompt

3 videosTotal 7 minutes

Where do I stand in the competitive landscape?3 minutes
Enterprise Ranking2 minutes
KPI Examination2 minutes

3 readingsTotal 100 minutes

Competition positioning30 minutes
Enterprise Rankings30 minutes
From Physical Examination to KPI Examination40 minutes

1 assignmentTotal 30 minutes

Competition Positioning Quiz30 minutes

1 peer reviewTotal 90 minutes

Competition Positioning Mini-Project90 minutes

1 discussion promptTotal 20 minutes

Share the insights of your competition positioning min-project20 minutes

In Week 4 (final week), you will learn enterprise diagnosis to discover a company's strengths and weaknesses, identify performance drivers and levers, and through a breakdown analysis of revenue, cost or assets, to discover the key problems and the root causes.

What's included

3 videos4 readings1 assignment1 peer review1 discussion prompt

3 videosTotal 13 minutes

What are my strengths and weaknesses?4 minutes
Value Driver Analysis3 minutes
Breakdown Analysis6 minutes

4 readingsTotal 100 minutes

Strengths and Weaknesses30 minutes
More on Value Drivers and Levers30 minutes
More on Breakdown Analysis30 minutes
Competitive Intelligence Summary10 minutes

1 assignmentTotal 30 minutes

Enterprise Diagnosis Quiz30 minutes

1 peer reviewTotal 90 minutes

Enterprise Diagnosis Mini-Project90 minutes

1 discussion promptTotal 20 minutes

Share the insights of your enterprise diagnosis mini-project20 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Yao Zhao

6 Courses115,960 learners

Offered by

Rutgers the State University of New Jersey

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.