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Business Model & Product Pitch

Business Model & Product Pitch

This course is part of Information Technology Entrepreneurship & Startup Specialization

Instructor: Soumya Sen

Included with

Learn more

6 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

6 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Information Technology Entrepreneurship & Startup Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 6 modules in this course

This course, "Business Model & Product Pitch," equips you with the knowledge to develop and pitch a compelling business model. You will learn about various business models, pricing frameworks, cost analysis, and growth planning. Additionally, you will create a minimum viable product (MVP), explore financing pathways, and prepare an investor pitch to attract potential investors.

Module details

What's included

3 videos

In this module, you will explore various types of business models and learn how to identify the most suitable one for your startup. You will also develop a pricing framework, considering different pricing strategies and examples to ensure your product is competitively priced.

What's included

8 videos2 assignments

8 videosTotal 46 minutes

Module 1 Overview1 minute
Types of Business Models - Part 17 minutes
Types of Business Models - Part 27 minutes
Types of Business Models - Part 37 minutes
Types of Business Models - Part 47 minutes
Types of Business Models - Part 57 minutes
Pricing Example4 minutes
Considerations for Pricing6 minutes

2 assignmentsTotal 120 minutes

Graded Exam60 minutes
Practice Exam60 minutes

This module focuses on understanding and analyzing the cost structures of your business. You will learn how to calculate customer lifetime value (CLTV) and customer acquisition cost (COCA), and explore strategies to reduce COCA. Additionally, you will chart a growth plan to ensure sustainable business expansion.

What's included

8 videos2 assignments

In this module, you will create a minimum viable product (MVP) and develop a comprehensive growth plan. You will also explore various financing pathways, including seed funding, angel investors, venture capital, and loans, while learning how to protect your intellectual property.

What's included

10 videos2 assignments

10 videosTotal 49 minutes

Module 3 Overview2 minutes
Business Model Canvas - Example 15 minutes
Business Model Canvas - Example 25 minutes
What is MVP?5 minutes
Charting a Growth Plan9 minutes
Protecting IP6 minutes
Funding Phases3 minutes
Seed Funding Shares4 minutes
Growth-stage Financing - Angel & VCs, Loans6 minutes
Exit Strategies5 minutes

2 assignmentsTotal 120 minutes

Graded Exam60 minutes
Practice Exam60 minutes

This module will guide you through the process of preparing and delivering an effective investor pitch. You will learn how to find and choose potential investors, create a compelling slide deck, and practice best practices for pitching to secure the necessary funding for your startup.