When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 7 modules in this course
The capstone project will give you opportunities to demonstrate your competence in the learning objectives for this Specialization. For the project, you’ll use formal, written methods and more casual visual and audio methods of communication to demonstrate your ability to use language appropriate for different business contexts. The goal of this course is to demonstrate competence in writing and presenting a plan using skills and language appropriate for business.
Course Learning Objectives
• Use appropriate vocabulary to write a mini business plan
• Communicate a business plan orally in an organized and engaging presentation
In Week 1, we will review some of the content from previous Business English courses. We will also introduce what you need to do to finish the Capstone project.
What's included
2 videos4 readings1 assignment1 discussion prompt
Show info about module content
2 videos•Total 11 minutes
Video: Introduction to Capstone Project•4 minutes
Video: Choosing a Product or Service•8 minutes
4 readings•Total 60 minutes
Read Me: Capstone Expectations•15 minutes
Read Me: Grading•15 minutes
Three Seattle Startups•10 minutes
Websites: Choosing a Product or Service•20 minutes
1 assignment•Total 20 minutes
Three Seattle Startups•20 minutes
1 discussion prompt•Total 30 minutes
Discussion: Milestone 1: Introduce Yourself, Your Product or Service•30 minutes
Week 2: Describing Company and Product or Service
Module 2•5 hours to complete
Module details
In Week 2, you will review how to describe a product or service, how to introduce yourself in networking, and complete a peer review assignment.
Video: Writing Your First Draft of a Mini Business Plan•2 minutes
Video: Organization of Written Proposals•8 minutes
Video: Language of Proposals•8 minutes
Video: Improving Proposals•9 minutes
Video: Describing Services, Part 1•3 minutes
Video: Edgewater Interview•6 minutes
Video: Describing Services, Part 2•7 minutes
Video: Negotiation Language•5 minutes
Video: Introduction to Persuasive Language•10 minutes
1 reading•Total 10 minutes
Useful Language for Persuasion•10 minutes
1 peer review•Total 120 minutes
Milestone 5: First Draft of Your Mini Business Plan•120 minutes
1 discussion prompt•Total 120 minutes
Discussion: Milestone 5: First Draft of Your Mini Business Plan•120 minutes
Week 6: Short Pitch and Rough Presentation
Module 6•5 hours to complete
Module details
In Week 6, you will get an introduction to making short pitches and presentations and then review examples before making your first practice pitch. You will also be given a chance to review past lectures on presentations.
Video: Short Pitch and Rough Presentation•7 minutes
Video: A Bad Presentation and a Good Presentation•2 minutes
Video: What Makes a Good Presentation, Part 1•7 minutes
Video: What Makes a Good Presentation, Part 2•8 minutes
Video: Transitions and Conclusions•7 minutes
Video: Taking Questions Scenario, Part 1•1 minute
Video: Answering Questions•5 minutes
Video: Taking Questions Scenario, Part 2•1 minute
2 readings•Total 20 minutes
Examples of Elevator Pitches•10 minutes
Useful Language: Hooks•10 minutes
1 peer review•Total 120 minutes
Rough Presentation•120 minutes
1 discussion prompt•Total 120 minutes
Rough Presentation•120 minutes
Week 7: Final Mini Business Plan and Presentation
Module 7•5 hours to complete
Module details
In your final week of Capstone, you will polish your final mini business plan and presentation. You will review and be reviewed by your colleagues for your certificate.
What's included
2 videos1 reading1 peer review1 discussion prompt
Show info about module content
2 videos•Total 3 minutes
Video: Final Mini Business Plan and Presentation•2 minutes
Video: Farewell and Congratulations•1 minute
1 reading•Total 10 minutes
Final Project Checklist•10 minutes
1 peer review•Total 300 minutes
Milestone 7: Final Mini Business Plan and Presentation•300 minutes
1 discussion prompt•Total 10 minutes
Milestone 7 Discussion: Final Project Submission•10 minutes
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When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.