Many organizations with websites are using chatbots to engage with customers. While this strategy has proved profitable and efficient, there are ethical issues that can arise if users are unaware that their interaction is with an AI bot and not a human.
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
Recommended experience
What you'll learn
Describe the roots and evolution of AI chatbots in modern business so the learner can assess current applications and use cases.
Demonstrate the importance of ethics in technology and, specifically, in the application of AI Chatbots.
Assess the current state of data privacy, consent, and transparency in modern business AI implementations.
Illustrate the significance of bias and fairness in AI-powered chatbots.
Skills you'll gain
Details to know
Add to your LinkedIn profile
1 assignment
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There is 1 module in this course
This course will take the learner through the evolution of chatbots, so they are equipped with an appropriate sense of incremental improvements. Next, the course will guide the learners to recognize the ethical implications of chatbot usage from the perspectives of bias, fairness, data privacy and consent.
What's included
15 videos6 readings1 assignment
Instructor
Offered by
Recommended if you're interested in Marketing
Johns Hopkins University
Coursera Instructor Network
Why people choose Coursera for their career
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.