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There are 4 modules in this course
Company culture changes in the shift from startup to scaleup – and it's vital to create and sustain a culture where everyone on the team understands the company's mission, values, strategy and objectives.
This course will help you get that crucial culture piece within your scaleup right. You'll discover the role the company founder and the company culture play in ensuring a successful transition from startup to scaleup, gain insights on building and fostering diverse teams, and understand the critical importance of implementing corporate governance structures that make sense for your company.
Culture can be your company's superpower, and with this course, you'll be able to build and maintain the company culture that will bolster your company from the startup phase through the scaleup phase – and beyond.
Culture scales - people don't. If you want people to behave the same way when the founder is in the room as when they are not, then you have to get the culture piece exactly right. In this module, we discuss the concept of culture from a scaleup perspective to understand its importance, and we begin to establish key practices for building and promoting company culture through periods of growth and transformation.
What's included
3 videos7 readings1 assignment1 plugin
Show info about module content
3 videos•Total 10 minutes
Welcome to the Course!•2 minutes
Why Culture is So Important•4 minutes
The Importance of the Founder in Getting Culture Buy-In•4 minutes
7 readings•Total 85 minutes
Stage of Company, Not Name of Company•10 minutes
Culture Eats Strategy For Breakfast•10 minutes
How Our Company Culture Helped Us Scale From 10 Employees To 275•10 minutes
Getting Human Resources Right•10 minutes
Why We Prefer Founding CEOs•10 minutes
Protecting Your Company from Itself — Why You Need HR (Podcast)•25 minutes
#GoBeyond (OPTIONAL)•10 minutes
1 assignment•Total 30 minutes
Module 1 •30 minutes
1 plugin•Total 1 minute
The Future of Entrepreneurship•1 minute
Diversity
Module 2•3 hours to complete
Module details
Diversity encompasses different backgrounds - nationality, age, gender - but it also includes bringing in people with different experiences and strengths. In this module, you´ll gather insights from succcesful companies who have built diversity into their culture and learn how you can build and foster diversity across global and international teams.
Examples of a Great Scale Up Culture: Netflix and Hubspot•6 minutes
IE Professor Interview: Celia de Anca on Diversity•11 minutes
10 readings•Total 100 minutes
How Netflix Reinvented HR•10 minutes
Former Netflix Chief Talent Officer Patty McCord on Recode Decode (Podcast + Transcript)•10 minutes
Scaleup Leadership Lessons I’ve Learned Over 9 Years as HubSpot’s CEO•10 minutes
The HR Road to Scale Up•10 minutes
Engineering And Hypergrowth: Scaling Travelperk Without Losing Our Culture•10 minutes
Seek Diversity to Solve Complexity•10 minutes
How to Build a World-Class Team in a Global And Remote Context•10 minutes
12 Challenges That Companies Face in Scaling Internationally•10 minutes
Why Startups and Scaleups Fail Internationally: Top Three Reasons•10 minutes
#GoBeyond (OPTIONAL)•10 minutes
1 assignment•Total 30 minutes
Module 2•30 minutes
1 discussion prompt•Total 10 minutes
How Diverse Is Your Company?•10 minutes
1 plugin•Total 7 minutes
How to Lead a Successful International Team•7 minutes
Corporate Governance
Module 3•2 hours to complete
Module details
There´s no getting around it: as you begin to scale up, you need to have strong corporate governance. In this module, you´ll learn about advisory boards and other structures you need to ensure that you cover your bases in terms of compliance and general requirements.
What's included
3 videos6 readings1 assignment1 discussion prompt
Show info about module content
3 videos•Total 30 minutes
What is Leveling Up? End of Advisors•4 minutes
Corporate Governance: When Things Go Right & When Things Go Wrong•6 minutes
Entrepreneur Interview: Kike Sarosola, Founder of Room Mate Hotels•20 minutes
6 readings•Total 55 minutes
This is How Startups “Level Up” After Raising Money•10 minutes
Should Your Startup Have an Advisory Board?•10 minutes
Startup Boards for Corporate Governance•5 minutes
Governance for Startups: How to Build and Manage a Board•10 minutes
10 Tips to Turn Your Startup Board Into a Secret Weapon•10 minutes
#GoBeyond (OPTIONAL)•10 minutes
1 assignment•Total 30 minutes
Module 3•30 minutes
1 discussion prompt•Total 10 minutes
Corporate Governance in Your Company•10 minutes
Teams
Module 4•3 hours to complete
Module details
This week, you'll explore how to scale up your team by hiring and retaining great people and building a "great team" - not a mystical great team, but a team that fits your needs and your objectives. You'll delve into the science behind great teams and gain key tips for making sure that employees are onboarded effectively into your scaleup.
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.