This course has changed my perception of brand management completely; I'd always thought of branding as a way of marketing. Now, I can confidently say that it's certainly more than that. I'd recommend this course to anyone who's interested in what a brand really encompasses or someone who's shaping their own brand or business!

Of course, though, it has some drawbacks - 1. outdated reading materials - some of the reading materials weren't accessible because they were either expired or removed. 2. the peer-graded system - had a huge fun getting my work examined by peers while gaining lots of insights by reviewing others' works. But, I think the grading criteria need to be stricter because some of them were confusing, or even unchallenging.

Nevertheless, I've enjoyed the journey with this course.

Also, thanks to Mr.Nader Tavassoli for making this amazing MOOC!

This course is guiding my first tap into the brand management field and it is not too superficial so that I could grasp some important insights very quickly. The professor gave all the lessons in a well-organized way, but branding is such a soft topic so every person with different perception of business in general may find themselves easy or hard to understand the academic conclusions brought up in this course. As for me, I feel like sometimes I only need maybe 3 key sentences to understand the whole-week lesson, but sometimes I expect much deeper explanation from the professor about a certain topic. This is just my opinion on the inherent limitation of branding course, but overall, this one is great and worth learning.

This course was exactly what I needed: a basic overview of the intersection of customer and employee behavior with a brand, and how everything must work together to give my 'customers' what they need. I never took business or marketing courses during college, and needed this new perspective for work I'm doing now.

The lectures are very informal and conversational and don't always match well with the more technical content of some of the slides. It would be nice if slide decks were available. The quizzes sometimes referenced content on 'slide 26,' for example - but I was never able to locate numbered slides.

I'd recommend this class for others like me who have no prior education in marketing.

Very insightful course. The best part about it was the instructor. Really good speaker, made the course fun and interesting, gave key knowledge about branding and explained the concepts excellently. There were lots of examples and my personal favorite, lots of interviews so you understand some real world implementation of the concepts from real world managers.

However, I found the course to be fluff and a lot of random info dump at certain points. Another short coming is that the course gives you a very broad overview of things and it would be better if there were more micro level information regarding good brand practices.

A very useful crash course in holistic marketing. Being a PR-specialist, this approach was new to me and it will serve my cause, establishing a housing foundation for women in need. As a non-business economist I found its parameters partially hard to understand. The tests demanded knowledge which you can scarsely derive from the video lectures or only by memorizing them. But please, keep this course in your program, it ist highly educational and often also entertaining. A must-have for every entrepreneur and NGO activist.

The course is very insightful and Nader is an excellent communicator. Given teh course is about brand and the customer experience, it's ironic that the course slides are not provided, and also that many of the links for further reading or videos to watch are no longer active since the course seems to be about 10 years old now (in 2024). So yeah, that's pretty frustrating and not a great customer experience! The Coursera video tools are a very buggy.. But the course is great and I got a lot out of it!

For someone that has always been a consumer and wishes to tap into the Branding industry this course is a great option. I loved how passionate the professor is and although at times I wished there were more slides from where we could copy ( I am a notes person ) that is an easy fix, all you have to do is give your full attention to the class. I take many things from the course and would recommend it to anyone trying to discover if marketing / brand management is a career for them.

I have got a wonderful opportunity to learn and scale up my ideas on Brand Management through this study material provided by MOOC. Brand Management is my favourite subject which I am engaged in my day to day business activities. The course has helped me to broaden my prespective. However, It is a beginers course and would rate 4.5 for this course material. I convey my deep gratitude to Professor Nader Tavassoli for his time and the values, which is reflected in this course.

Overall very informative and well presented. I have no professional background in this field therefore I was able to learn a lot.

One point of criticism, which I do view as professional within an educational field is the elitism and snobbery expressed by using 'chav' and then proceeding to further deride this group. This is particularly offensive considering the educational prestige afforded to the lecturer which perhaps helped in part gift him this career path.

Thoughtful course, with cogent and insightful lectures and readings from the professor. It's exactly what you think, and should expect, from a large school's perspective on brand. The only opportunity to improve is I felt the quizes were more focused on recall of the phrases and exact wording of the professor rather than the concepts and ability to apply them in situations. Net value of the experience is very positive and it was a worthwhile time investment.

Highly recommended. It applied to everyone literally working wether you are working for a company, yourself. It is also true that in our living nature we are bombarded with brands and the way I took at each single product/service change. The only negative point is the fact that the material is from 2015 and they do talk about ever fast moving economical shift so I hope this course can be up-to-dated and I will re take this course with much more expectation.

Really liked the teacher and overall thought it was a good and worthwhile course. It was a little long for me (5 weeks) - I think next time I will go for something more condensed. However, since it's over the course of 5 weeks, it's not a huge time commitment each week which is great if you work full time.

Good use of visuals and real life examples, and the use of in-person interviews with people in the field of marketing bring the concepts home.

One of the best parts was interviews with industry management from different companies. It was wonderful to hear their insights. I also enjoyed the structure of the program. I was intimidated to start it and thought it would fly over my head. But slowly but surely every aspect of Brand management was revealed in a simple and easy to follow way. The only thing I can fault the course on is that there is little to no downloadable material or notes.

The course is good. The examples discussed in it are to the point are quite interesting. The concepts covered are really important in today's context. However, there should be the use of whiteboard while explaining. The viewer can relate and concentrate well when you write and describe things. Also, the charts tables and graphs coming between the video could have been explained rather than just displaying them.

One of the best programs I have done in a while (if you put the effort in it). Mr Tavossoli is an engaging professor and mixes theory, interviews and examples in a fluid and very easy to understand manner.

Why four stars and not five? The material is getting a bit old and dated (2015), some links do not work anymore and there is a couple of little errors in some video's. Hope LBS will update and correct.

Debo reconocer que conocia una gran cantidad de los conceptos estudiados , pero hubo algunos novedosos. Considero que lo mas importante del curso fue realmente ensenar la articulacion armonica y orquestada que debe existir entre las marcas, el negocio y el comportamiento de los empleados en funcion de generar una gran experiencia y lealtad en el consumidor. Dserde mi punto de vista muy buen curso

The content and themes in the course were very thorough and I found myself applying a lot of the theory to my current company.

I found watching the videos for extended periods quite draining - some editing and interaction to keep users interested would be very helpful. Also the ability to download the slideshow would be very helpful for studying and reflection at the end of modules.

Very Interactive and well taught MOOC. Very good examples and really applicable in one's reality especially as a brand builder. An area of improvement i will like to see is in the translation of the MOOC. There is need to check grammatical errors and very well ensure its in sync with what the Professor is saying. Great job all the same, most especially to Professor Nader Tavassoli.

Great insight and overview for an intro into brand management. The quality of information provided is second to none and the professor gives lots of real life examples that makes it easier to understand certain difficult concepts. The workload is not hard and always relates to the topic of MOOC studying.

Overall a great experience and basic understanding for this career path.

I am currently starting my own company and simultaneously going through this MOOC - I can say that it's MUST! Don't expect to open a "New World" but this course definitely gets you to re-consider the deep truths about the core of very successful brands.

The professor provides some really thought-provoking examples and interviews, although they are not always up to the point.

Very thoughtful, practical, and stimulating brand management lessons. All the interviews were uplifting and top bar standards. The instructor Nader Tavassoli astonished me with his well-performed expositions and inspiring explanations. He's a great leading scholar in this learning field. I enjoyed the discovering adventure of the University of London complete course.

Thank you so much for the chance to get to know such an important skill in life know it will help me make my dream to have my own business come true.

I have to note that the tests in every weekend felt a bit confusing so i couldent know how well i have learnt the subjects but thanks to your submissions i could bring my knowledge out for test

Thanx again ant take care!

Great information and interviews. I learned a lot from this course! The only reason for giving 4 out of 5 stars is because it is a little on the dry side. I sped up the videos because the instructor speaks very slowly, but I'm sure that is to be as inclusive with language as possible. All in all, completely worth my time and I'm so glad I took this course!

This course was an exceptional one for me because I learnt a whole lot of new things about brand management. The first three modules were my best along with the interviews that went along with it. Hats off Professor Tavassoli! You did a wonderful job. Going forward, please make the moocs a little bit more interactive and less lecturing.

As such I could have given even 5 starts, but then there would be left nothing to improve. the course was good and it explains the modern principles of Brand Managment, and aligning Business, Brand and Behaviour. what I came to know is also the employee Brand concept. there was a chapter on Brand valuation but may be made more detailed.