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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,767 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Top reviews

RA

Aug 24, 2019

Thanks a ton to professor Nader Tavassoli for such a great MOOC. It is really going to make a profound impact on the way we design and deliver the brand experience as a whole for the people around.

CS

Apr 22, 2021

Loved the approach, found it really interesting as most concepts were explained using case studies. Would highly recommend this one to anyone who is interested in understanding the concept of Brand.

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1376 - 1400 of 2,778 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Thanga I S

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Aug 10, 2020

I absolutely loved the course and I thank Nader Travassoli has done a great job!

By Bhavya v

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Feb 9, 2022

This really helped me understand the concept of brand building and managing it.

By Sharon A

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Dec 2, 2021

this was a great time learning process and unlimited information and knowledge

By Patrícia F M

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Aug 23, 2021

Was amazing course, a deep dive in all the concepts. Congrats Professor Nader!

By Sidra M

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Aug 20, 2021

INFORMATIVE AND KNOWLEDGEABLE FOR ME. IT IS VERY USEFUL FOR MY FUTURE PLANINGS.

By Kebbeh T

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Nov 9, 2020

Very great course, a better understanding of brand management. Great community.

By Amy E U

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Sep 14, 2020

I enjoyed the course and learned a great deal about the many aspects of a Brand

By Cra. E R

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Oct 23, 2019

I liked so much the way the teacher explain concepts and how used the examples!

By Alison A

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Dec 16, 2024

This was exceptional. I learnt a lot about key concepts of brand and branding.

By Pramod K

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Sep 22, 2023

Its one of the best course that one can get and the professor is just amazing.

By Alya N S

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Feb 20, 2023

Thanks for sharing Mr, I really get a lot of insight from you and this course.

By Abiel R

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Jan 17, 2022

very eye opening. I would recommend this for any manager, sales rep, or owner

By Eurekaafrica T

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Oct 7, 2021

A great learning experience of modern marketing and skills in brand management

By Yashfeen K

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Jul 16, 2021

Great insightful course and a great way of explaining stuff by the instructor.

By Niyati P

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Jun 6, 2021

This was a short, but an amazing journey. All thanks to Prof. Nader Tavassoli!

By Ritu Y

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Jan 17, 2021

Excellent course especially for the once who want to start career in branding,

By Sonia H

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Oct 18, 2020

Very motivating and educational the lecturer is knowledgeable and articulative

By Tamelyne V T

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Aug 25, 2020

Thank you so much for an exciting course. I really enjoyed it and learnt alot

By Videhi P

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Jul 13, 2020

absolutely loved the course . this is a great course for a beginner and worth

By Alina B

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Jun 16, 2020

Great Marketing Course! Very useful info, a good teacher and interesting tasks

By VIJAYKUMAR R

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Jun 14, 2020

Very Good and clear teaching with excellent Example and Interview of Top CEO'S

By Sudhanshu K

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Jun 8, 2020

One of the FINEST courses on Internet....Simply Loved it🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰

By Riaj A

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May 27, 2020

This is overall a great journey and a great experience learning from the best.

By Syed M S

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Aug 13, 2019

Excellent course for anyone interested in how a brand helps the business grow.

By Мадина Б

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Feb 1, 2023

Очень полезный курс. Много узнала нового. Особенно о новых концепция 3В и А6