The course was very insightful and well delivered with relevant case studies, book and references. Highly recommended for entrepreneurs.

 it was cool and very interesting, it was really informative and useful for my account manager profession in sphere of design, brands

Eye-opening thanks to the balance of theoretical and practical approaches. The examples and interviews drove home the concepts clearly.

The facilitator did an amazing job at breaking down the different concepts and also use of relevant examples to pass the message across

It was an amazing course, Professor Tavassoli has been great through out well timed videos and awesome case studies and examples given.

Excelente! Muy útil si estás comenzando un negocio. De hecho, mejor hazlo antes de empezarlo porque seguro cambiará tu visión sobre él.

Thank you very much! The course has helped me understand or take a new look at many things in branding and marketing. Highly recommend!

Great course! Providing a new perspective on brand management. I'm still obsessed with the new 4Ps: People - People - People - People.

This course really made me see Brand Management in a different way from the Silo mindset to an holistic view. This was very impactful.

Learned so much from this short course. I can't wait to apply my learnings into action. Professor Tavassoli is great and not boring :)

Amazing experience the professor explained everything in a very well manner

Learnt a lot from this course one of the best study content

This is a great MOOC! You can understand how important Employee Branding, Employer Branding, Brand Image and Customer Journey Mapping.

Fresh light on brand management, interviews with representatives of top companies, simple but yet very interesting practical examples.

Very enjoyable! Thank you very much. Presented in a easy to understand way and follow - examples where perfectly inline with content.

The course was very practical and informative. It was filled with many great interviews with branding and marketing industry leaders.

I enjoyed this course! I have added many concepts from this course into the branding of our company. The format was also very good.

This is one of the best courses I have completed. I am using concepts learned to better manage by Company brand Image.

Thanks to LBS.

It is really helpful even for a beginner. Mr.Nader's way of teaching is so efficient and it looks like I am sitting in his classroom.

The course was honestly very insightful and raised many questions for me as an entrepreneur. Super excited to have attended the MOOC.

Professor Nader was able to deliver the theories, concepts, and real-world implementation of aligning brand, business, and behaviour.

Thoroughly enjoyed this course! The theory is explained so clearly and is accompanied by some great examples. Definitely recommended!

A very nice and knowledgeable course with insightful learning by providing real life example to explain the terms. i liked it a lot !

Very organized and informative course. All the concepts are very important for, me to draw a good rout map of my prospective carrier.

Learned so much with this course , the insights and content helped me to have a broadly view about Business and Branding allignment.

Great course for a beginner like me to understand what a brand is about and the importance and challenge of keeping the brand alive.