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Learner Reviews & Feedback for Brand Identity and Strategy by IE Business School

4.7
stars
817 ratings

About the Course

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Top reviews

BM

Jun 5, 2020

It was Informational. the professor taught the course really well with great examples. Found this course very interesting and creative. And it definitely helped me to understand branding in depth.

MK

Nov 19, 2019

I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.

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151 - 175 of 229 Reviews for Brand Identity and Strategy

By Kashaf A

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Jun 11, 2019

Awesome and well taught.

By Malalarisoa R R

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Mar 25, 2021

Very interesting Module

By John G

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Aug 3, 2020

Very interesting course

By Faviana V

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Jan 13, 2022

Un curso muy completo.

By Davide D B

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Jul 29, 2023

very good courses

By Camila E

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Jul 3, 2023

Aprendes mucho <3

By Camila A R S

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Jul 5, 2021

¡Excelente curso!

By Arjun S

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Aug 10, 2020

Well structured !

By Samantha J D

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Apr 11, 2020

very informative!

By Harshithaa. H

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Feb 4, 2024

It was very nice

By Bilal A

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Feb 1, 2024

Its very helpful

By Arabinda S

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Sep 4, 2023

Very Nice Course

By Longishu L S

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Apr 15, 2023

Simply the Best!

By Hernan D O

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May 7, 2020

Excelente curso!

By Zhengyi X

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Jul 15, 2022

Really helpful!

By Marina N N

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Nov 29, 2020

great and usful

By mallika k

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Jul 19, 2020

amazing course!

By Laura N A R

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Aug 25, 2022

Muy buen curso

By Bainson B

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Sep 20, 2022

Great course

By Kehinde D

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Oct 1, 2020

Great course.

By Alevtina B

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Oct 3, 2022

good course

By Angie A A Y

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May 16, 2021

Good course

By Developer C

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Dec 29, 2019

Very useful

By Vinod T

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Nov 8, 2019

loved it :)

By Akindamola A

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Jan 12, 2023

Exquisite.