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Learner Reviews & Feedback for Brand Identity and Strategy by IE Business School

4.7
stars
817 ratings

About the Course

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Top reviews

BM

Jun 5, 2020

It was Informational. the professor taught the course really well with great examples. Found this course very interesting and creative. And it definitely helped me to understand branding in depth.

MK

Nov 19, 2019

I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.

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126 - 150 of 229 Reviews for Brand Identity and Strategy

By Marco M M T K

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Jul 15, 2023

very comprehensive and informative course.

By Lucas M M

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Aug 19, 2020

A very good, complete and didactic course.

By Shereen A

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Nov 12, 2019

Was great! informative and i learnt a lot.

By Truong N H

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Apr 5, 2024

I learn a lot from this course, thank you

By GODWIN O

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Aug 7, 2022

Awesome learning interface and content.

By AGNA S N

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Jan 24, 2022

please provide my certificate... please

By Badreddine B

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Sep 18, 2023

i loved this course, it helped me alot

By Sebastian W

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May 6, 2020

Muy bueno. Muy claro. Muy interesante.

By Laura D

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Feb 10, 2021

Excellent!! Very interesting. Bravo.

By Andi A

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Apr 22, 2020

Great Course! Insightful, Thanks :)

By Fernanda F

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Jan 14, 2021

Increible la verdad me gusto mucho

By Mike H

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May 10, 2022

Great course and learned a lot!

By Enrique J T V

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Sep 9, 2020

Excellent teacher and course .

By Stephen C

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Nov 20, 2021

I really enjoyed the course.

By Wissam A R

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Sep 29, 2021

Very insightful and engaging.

By Lauren E M

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Apr 22, 2021

very helpful info, thank you.

By Brendha d S

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Jan 14, 2020

Great, engaging assignments!

By Nicole J B d R F

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May 21, 2021

muy creativo y dinámico :)

By Oluwabunmi J

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Feb 25, 2023

Quite practical and broad

By Annu S

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Aug 1, 2021

allallall good experience

By Lucky N

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Mar 31, 2021

I am better at my job now

By Tiffany M

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Apr 30, 2020

Great content, alot learn

By dennis b

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Jun 2, 2021

Very informative course!

By Ahmad G

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May 14, 2020

Just great and Excellent