By the end of this project, you will have a better understanding of how you can utilize Facebook Messenger as a strategic tool in your marketing efforts.
(12 reviews)
Recommended experience
What you'll learn
Set up a Facebook Page and Messenger Account.
Develop an understanding of the benefits of Facebook Messenger for Marketing Purposes.
Learn Best Practices of Marketing Communications with Facebook Messenger.
Skills you'll practice
Details to know
Add to your LinkedIn profile
Only available on desktop
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Understand the benefits of Facebook Messenger and set up your Facebook Business Page and Messenger accounts.
Develop a list of Facebook Page followers.
Develop a list of Frequently Asked Questions in Messenger for our customers and prospects.
Utilize one-on-one engagement to enhance the overall customer experience.
Utilize Messenger to drive event traffic and formulate Messenger communications strategies.
Recommended experience
No background necessary.
5 project images
Instructor
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
Learner reviews
12 reviews
- 5 stars
83.33%
- 4 stars
16.66%
- 3 stars
0%
- 2 stars
0%
- 1 star
0%
Showing 3 of 12
Reviewed on Jul 20, 2021
This course is very practical and helpful to me. Thanks!!!
Reviewed on May 24, 2021
Very Interesting Couse Thank You Instructors!!!!!!! Thank You So much for this course. A perfect courses.
Reviewed on Sep 17, 2022
Great instructor but the video must be updated, facebook updated there user interface
You might also like
Coursera Project Network
Coursera Project Network
Coursera Instructor Network
Coursera Project Network
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.