This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions.
Behavioral Marketing
Behavioral Marketing
This course is part of multiple programs.
Instructor: Simplilearn Instructor
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand types, personalization, and analytics in behavioral marketing.
Create buyer personas and set strategic goals.
Enhance engagement, conversions, and ROI using the RACE Framework.
Improve retention and lifetime value through CLM techniques.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
October 2024
Assessments
8 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 2 modules in this course
This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.
What's included
58 videos6 readings6 assignments
This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.
What's included
1 reading2 assignments
Instructor
Offered by
Recommended if you're interested in Marketing
University of North Texas
Coursera Instructor Network
Queen Mary University of London
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Customer-centric marketing involves understanding your customers' needs and preferences, segmenting your audience, personalizing your marketing efforts, and continually gathering feedback to improve. Key steps include conducting customer research, creating detailed buyer personas, implementing personalized marketing strategies, and using analytics to refine your approach for better customer satisfaction.
To grow brand advocacy on social media, engage your audience with high-quality, relevant content, encourage user-generated content, and interact with your followers regularly. Building strong relationships through personalized responses, running social media contests, and offering incentives for sharing your brand can also enhance advocacy. Leveraging influencers and brand ambassadors can further amplify your reach and credibility.
An example of a customer-centric marketing strategy is personalized email campaigns. By analyzing customer behavior and preferences, businesses can send tailored content, product recommendations, and special offers that resonate with individual customers. This approach not only enhances customer experience but also drives engagement and loyalty, ultimately leading to higher conversion rates.