Behavior Architecture - Understanding Human Behavior

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Behavior Architecture - Understanding Human Behavior

Instructor: Fractal Analytics Academy

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3 modules

Gain insight into a topic and learn the fundamentals.

54 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

54 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Develop a better understanding of traditional human behavior theories.
Establish a connection between the human brain and behavior.
Identify the loopholes in traditional human behavior theories.
Assess the importance of different factors that come into play in human decision-making and apply new techniques to influence human behavior.

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Assessments

5 assignments¹

AI Graded see disclaimer

Taught in English

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There are 3 modules in this course

Understanding human behavior is one of the most intriguing yet challenging pursuits. Despite countless theories, we still struggle to decode why people act the way they do. This raises a critical question: Are we failing because we misapply these theories—or because the theories themselves have gaps?

In this course, you’ll explore the fascinating world of human behavior and uncover why traditional approaches often fall short. You’ll examine whether the problem lies in application or theory and discover innovative strategies to better understand and influence human behavior. Designed for beginners and those with some prior knowledge, this course welcomes professionals, students, and enthusiasts from diverse backgrounds. If you’re curious about what drives human decisions and want actionable insights, this course is for you.

In this module, you'll explore the intricate connection between the human brain and behavior. Through an in-depth analysis of traditional human behavior theories, you'll will not only develop a nuanced understanding of established frameworks but also identify their inherent flaws and limitations.

What's included

8 videos6 readings2 assignments

8 videosTotal 51 minutes

Course Introduction2 minutes
Human behavior - An Overview8 minutes
Why Are We Failing?6 minutes
Understanding the Human Brain9 minutes
Consciousness and Decision-making7 minutes
Unravelling the Non-Conscious10 minutes
The Human Brain and Sports4 minutes
Expert talk with Tanya Upadhyay4 minutes

6 readingsTotal 170 minutes

Course Syllabus15 minutes
Shankar Vedantam keynote: "The Hidden Brain" -- Strata + Hadoop 201410 minutes
Why Good Leaders Make Bad Decisions45 minutes
Harsha Unplugged - An Interview with Sachin Tendulkar 10 minutes
Non-conscious Behavior and Sports30 minutes
Peter McLeod et al. From eye movements to actions: how batsmen hit the ball.60 minutes

2 assignmentsTotal 40 minutes

Graded Quiz: Brains, Behavior and more30 minutes
Practice Quiz: Behavioral Brain Teaser10 minutes

In this module, you'll delve into the intricate world of human decision-making, gaining valuable insights into the multifaceted factors that shape choices. You'll also learn the significance of emotions, context, and heuristics as integral components influencing the decision-making process.

What's included

4 videos2 readings2 assignments1 discussion prompt

4 videosTotal 24 minutes

Emotions and decision-making8 minutes
Understanding emotions5 minutes
Impact of context6 minutes
Decoding heuristics6 minutes

2 readingsTotal 55 minutes

How emotions work | Neuroscientist Lisa Feldman Barrett10 minutes
Dominic, B. (2017, July 5). Why no “paan” stains in our metro stations?45 minutes

2 assignmentsTotal 40 minutes

Graded Quiz: Decoding Decision Making30 minutes
Practice Quiz: Determinants of Decision10 minutes

1 discussion promptTotal 15 minutes

Context & Behavior15 minutes

In this module, you'll gain profound insights for managing and influencing human behavior. You'll be able to apply these techniques and strategies that go beyond conventional approaches, enabling you to understand and influence human behavior the right way.

What's included

5 videos3 readings1 assignment1 peer review

5 videosTotal 31 minutes

Rewind. Play.6 minutes
Etho Lab? What's that?6 minutes
New ways of influencing human behavior8 minutes
Understanding micro stimuli9 minutes
The Conclusion3 minutes

3 readingsTotal 165 minutes

Final Mile, Impact Stories- Railway Safety60 minutes
Fostering Effective Communication Between Humans and Machines.45 minutes
A Case Study: HIV Prevention with adolescent girls and young women60 minutes

1 assignmentTotal 10 minutes

Practice Quiz: On Exploration10 minutes

1 peer reviewTotal 120 minutes

The Gym Scenario120 minutes

Instructor

Instructor ratings

(27 ratings)

Fractal Analytics Academy

Fractal Analytics

23 Courses128,768 learners

Offered by

Fractal Analytics

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Reviewed on Jun 25, 2025

Very well presented course and good study material!

Reviewed on Jan 5, 2025

One of the best in understanding Human Behavior which is a complex subject.

Reviewed on Dec 12, 2024

Excellent Course content and delivery. Made me think and provided a new perpective to approach solutions that involves human beings.

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