Having entrepreneurial skills is beneficial for everyone, whether in your personal or professional life. Entrepreneurship is not just about starting your own business, it is a mindset that pushes you to see opportunities where others only see challenges and to know how to manage risk and uncertainty.
Having entrepreneurial skills is no longer a luxury, but an essential skill in everyone's toolbox!
Whether you are a student, an employee, young or not so young...come and discover the entrepreneur inside of you!
At the end of this course, you will be familiar with :
- what entrepreneurship is,
- the frameworks and practical tools that help you to be an entrepreneur and the mistakes to avoid,
- a number of entrepreneurial methods and tools, or at least know how to learn and use them in practice,
- how to find good business ideas and projects and how to manage risks.
Welcome to the beginning of your learning journey! This first module is about knowing what entrepreneurship is and when it makes sense to use it. Just as you choose the right clothes for the right occasion, we will show you when to put on your entrepreneurial hat and when to put on your managerial hat. You will discover that entrepreneurship is not something you ARE, but something you DO. The objective is also to demystify entrepreneurship for you in a very concrete way.
What's included
4 videos3 assignments
Show info about module content
4 videos•Total 39 minutes
Introduction•7 minutes
What we talk about when we talk about entrepreneurship•10 minutes
When to wear your entrepreneurial hat•10 minutes
The myths of entrepreneurship•12 minutes
3 assignments•Total 90 minutes
What we talk about when we talk about entrepreneurship•30 minutes
When to wear your entrepreneurial hat•30 minutes
The myths of entrepreneurship•30 minutes
Frameworks and tools of entrepreneurship
Module 2•3 hours to complete
Module details
In this second module, we will strat by the analyzing of a business model wich will give you a perspective on what kinds of questions any entrepreneur will have to answer. And hence, what kind of answers any entrepreneur will need to search! We'll explore the different ways to search and optimize those searches. Then, we will introduce two very useful perspectives that any entrepreneur or innovator can use when looking to develop opportunities and business models. Finally, we will end this module by presenting the basics of investment sources for startups.
What's included
4 videos4 assignments
Show info about module content
4 videos•Total 38 minutes
The Business Model•12 minutes
Understanding "search"•7 minutes
The Entrepreneurial Toolbox•9 minutes
Investments and entrepreneurial finance•11 minutes
4 assignments•Total 120 minutes
The Business Model•30 minutes
Understanding "search"•30 minutes
The Entrepreneurial Toolbox•30 minutes
Investments and entrepreneurial finance•30 minutes
Methods of entrepreneurship and innovation - Part 1
Module 3•3 hours to complete
Module details
For this third week, you will discover the methods of entrepreneurship and innovation. This topic being quite dense, it will be divided into two parts. In this first part, we will go deeper into much more detail on the entrepreneurial process of ideas and developing them into opportunities, such as design thinking, lean startup and effectuation. Furthermore we are going to the management of risks and uncertainties of failing in doing so.
What's included
6 videos5 assignments
Show info about module content
6 videos•Total 48 minutes
Where do ideas come from?•11 minutes
Design Thinking•11 minutes
The Lean Startup - Part 1•3 minutes
The Lean Startup - Part 2•10 minutes
Effectuation - Part 1•7 minutes
Effectuation - Part 2•7 minutes
5 assignments•Total 150 minutes
The Lean Startup - Part 1•30 minutes
Effectuation - Part 2•30 minutes
Where do ideas come from ?•30 minutes
Design Thinking•30 minutes
Effectuation - Part 1•30 minutes
Methods of entrepreneurship and innovation - Part 2
Module 4•1 hour to complete
Module details
You have now reached the last week of the course! You have learned what the ideation process, design thinking and lean startup are...we still have to see one last method...Effectuation! Now, you are familiar with the main methods, let's see the business plan! What is its objective and especially how can you structure your business plan? Then, let's talk about the fact that creating a startup or launching an innovation is often more effective when it is done in a team. And finally, let's conclude this journey with one last thing I've learned from great entrepreneurs!
What's included
5 videos1 assignment
Show info about module content
5 videos•Total 30 minutes
On business plans•10 minutes
How to pitch effectively•7 minutes
You and the entrepreneurial team•6 minutes
The one thing I have learned from great entrepreneurs•3 minutes
What next?•4 minutes
1 assignment•Total 30 minutes
On business plans•30 minutes
Instructor
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Instructor ratings
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For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.