This course helps learners close sales conversations with greater confidence while protecting long-term customer value. Learners explore practical closing techniques, coaching-led sales improvement, CRM strategy and customer-centric growth so they can move buyers towards agreement and maintain strong relationships after the deal is won.

B2B Sales: Deal Closing And Customer Retention
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B2B Sales: Deal Closing And Customer Retention
This course is part of B2B Sales: Negotiation, Deal Closing And Buyer Influence Specialization

Instructor: The Expert Academy
Included with Learn more
Recommended experience
What you'll learn
Apply proven techniques for closing sales conversations with confidence.
Use coaching, challenge and questioning techniques to improve sales performance.
Apply CRM and customer experience strategies to strengthen loyalty
Create clear post-close steps that support retention and long-term value.
Skills you'll gain
- Negotiation
- General Sales Practices
- Sales Strategy
- Sales Management
- Sales Process
- Customer Relationship Management
- Closing (Sales)
- Customer Retention
- Price Negotiation
- Sales Presentation
- B2B Sales
- Growth Strategies
- Account Management
- Overcoming Objections
- Sales
- Selling Techniques
- Relationship Building
- Customer Relationship Building
- Customer experience improvement
Tools you'll learn
Details to know

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August 2026
9 assignments
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There are 5 modules in this course
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