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Automate Welcome Emails

This course is part of Email Marketing Foundations — Copy, Lists & Compliance Specialization

Instructor: Hurix Digital

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

Automated welcome emails create timely, professional engagement at scale, impossible to maintain manually.
Welcome emails leverage peak interest right after signup, with 80%+ open rates making them far more effective.
Platforms like MailChimp offer pre-built templates, enabling non-technical marketers to create sophisticated workflows.
Welcome emails set expectations, deliver on promises, and guide next steps for long-term subscriber engagement.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Email Marketing Foundations — Copy, Lists & Compliance Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Welcome emails achieve 80% open rates, but only if they arrive on time. This Short Course was created to help marketing professionals accomplish automated first-touch engagement that builds subscriber relationships from day one. By completing this course, you'll be able to define email automation concepts, understand welcome email best practices, and configure MailChimp's automation features to deliver timely, consistent greetings to every new subscriber without manual intervention.

By the end of this course, you will be able to: Define what email automation is and list one benefit Set up a simple automated welcome email in MailChimp to greet new subscribers This course is unique because it combines foundational automation concepts with hands-on MailChimp implementation, ensuring you understand both the "why" and the "how" of welcome email automation. To be successful in this project, you should have a background in basic email composition and MailChimp account navigation.