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Analyze Web Metrics for Marketing Mastery

This course is part of Web Analytics & Reporting Specialization

Instructor: Hurix Digital

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

Data-driven content decisions rely on systematic analysis of page-level metrics, not intuition or guesswork.
Analytics of user engagement patterns provide actionable insights for optimizing content and refining marketing strategy.
Standardized reporting workflows enable scalable content analysis and seamless collaboration across teams.
Time-based engagement metrics reveal content quality and audience alignment beyond basic traffic volume measures.

Skills you'll gain

Tools you'll learn

Google Analytics

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Web Analytics & Reporting Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Ready to transform raw website data into actionable marketing insights? This course empowers digital marketing professionals to harness the power of Google Analytics for data-driven decision making.

You'll master the fundamental skills of navigating standard web analytics reports, extracting key page performance metrics, and identifying content that drives real engagement. By completing this course, you'll confidently locate primary site content reports, sort data by critical traffic metrics like page views, and extract meaningful engagement insights such as average time on page. This course is unique because it combines traditional analytics mastery with AI-enhanced insights, preparing you for the future of data-driven marketing. To be successful in this course, you should have basic familiarity with websites and digital marketing concepts.

Module details

Learners will master the fundamental skills of navigating Google Analytics interface, understanding standard web analytics reports, and identifying key page performance metrics that drive digital marketing decisions.

What's included

2 videos1 reading2 assignments

2 videosTotal 7 minutes

Why Page Performance Metrics Transform Marketing Success Aligned 3 minutes
Navigating Google Analytics Standard Reports4 minutes

1 readingTotal 8 minutes

Understanding Google Analytics Reports and Key Performance Metrics8 minutes

2 assignmentsTotal 21 minutes

Hands-On Analytics Report Navigation and Metric Identification18 minutes
Google Analytics Fundamentals Knowledge Check3 minutes

Learners will master advanced analysis workflows, create professional reporting templates, and apply data-driven decision making that mirrors enterprise marketing team practices used in real-world digital marketing scenarios.