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There are 3 modules in this course
Develop the ability to analyze commercial banking structures, evaluate customer segmentation strategies, assess competitive dynamics, and apply customer relationship management frameworks within modern banking environments. This course equips learners with practical knowledge of banking functions, industry evolution, technology integration, financial inclusion initiatives, and regulatory grievance redressal mechanisms.
By completing this course, learners will gain a structured understanding of how commercial banks operate, compete, and build long-term customer relationships in a regulated financial system. The course bridges foundational theory with applied practice, enabling learners to interpret real-world banking scenarios, evaluate strategic decisions, and strengthen decision-making skills relevant to retail, SME, and corporate banking segments.
What makes this course unique is its integrated approach—combining banking fundamentals, customer strategy, regulatory compliance, financial inclusion, and applied assessment into one cohesive learning journey. Designed for aspiring banking professionals, finance students, and industry practitioners, the course provides both conceptual clarity and practical application to prepare learners for real-world commercial banking challenges.
This module introduces the fundamental concepts of commercial banking, including the definition, evolution, core functions, and competitive structure of the banking industry. Learners explore how commercial banks operate as regulated financial intermediaries, how the Indian banking system has evolved over time, and how competition shapes banking strategy and service delivery in a modern financial environment.
What's included
6 videos3 assignments
Show info about module content
6 videos•Total 47 minutes
Introduction to the course•3 minutes
Definition Of Banking•5 minutes
Evolution Of Banking•10 minutes
Functions Of Commercial Banks•8 minutes
Competitive Landscape Of Banks•12 minutes
Strategy for expanding customer base•9 minutes
3 assignments•Total 50 minutes
Foundations of Modern Commercial Banking•30 minutes
Banking Fundamentals & Evolution•10 minutes
Core Functions & Industry Structure•10 minutes
Customer Strategy & Relationship Management
Module 2•1 hour to complete
Module details
This module focuses on customer-centric banking strategies, including customer segmentation, SME and corporate banking services, expansion strategies, and relationship management. It also examines customer confidentiality, grievance redressal mechanisms, and the Banking Ombudsman framework to understand how banks build trust, ensure compliance, and enhance customer satisfaction in a competitive banking environment.
This module explores the role of technology, outsourcing, financial inclusion initiatives, microcredit, and self-help groups in modern banking operations. It highlights how digital transformation and inclusive banking strategies enhance operational efficiency, regulatory compliance, and access to financial services, while reinforcing learning through applied practice and concept mastery.
What's included
8 videos4 assignments
Show info about module content
8 videos•Total 62 minutes
Technology•7 minutes
Outsourcing of non core activities•6 minutes
Financial Inclusion- Initiatives by RBI•10 minutes
Financial Inclusion- Micro credit and SHG•8 minutes
Concept Review & Practice Questions•8 minutes
Application-Based Banking Questions•9 minutes
Advanced Banking Practice Questions•5 minutes
Final Commercial Banking Review Questions•9 minutes
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Learner reviews
4.9
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XY
5·
Reviewed on Apr 27, 2026
If you want, I can tailor these reviews for students, professionals, or marketing use.
R
R
5·
Reviewed on Apr 17, 2026
Great course covering banking structures, CRM, and technology. Practical insights, clear concepts, and useful for understanding modern banking dynamics and inclusion initiatives.
J
JP
5·
Reviewed on Apr 21, 2026
Practical and insightful, especially in understanding CRM frameworks and competitive dynamics in modern banking.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.