Did you know that 90% of the world's data was created in just the last two years? Yet most marketers are drowning in analytics data without extracting the deeper insights that drive real business growth.
Analyze and Predict with AI Insights
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Analyze and Predict with AI Insights
This course is part of Advanced Marketing Optimization & Strategy Specialization
Instructor: Hurix Digital
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
AI sentiment analysis turns raw user interactions into actionable insights for content strategy and CX optimization.
Precision and recall analysis are critical for validating models before deploying retention campaigns.
Combining NLP clustering with web analytics reveals deeper user behavior patterns beyond basic metrics.
Evaluating models against historical business context ensures predictions fit real operational needs.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
January 2026
Taught in English
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This course is part of the Advanced Marketing Optimization & Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will master AI-powered sentiment analysis and theme categorization techniques to transform unstructured user interaction data into actionable marketing intelligence.
What's included
3 videos1 reading1 assignment
Learners will master predictive model validation techniques and business scenario testing to ensure AI-driven marketing decisions are reliable and actionable.
What's included
3 videos2 readings2 assignments
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.