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Analyze and Act on Audience Insights

This course is part of Customer Analytics & Intelligence Specialization

Instructor: Hurix Digital

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Survey design quality directly impacts data reliability and business value - proper platform configuration and audience targeting are essential for m
Demographic segmentation reveals hidden patterns in audience behavior that enable more precise targeting and personalized marketing strategies.
Data visualization and storytelling skills transform raw survey responses into compelling business cases that drive strategic decision-making.
Systematic audience research provides competitive advantage by reducing guesswork and enabling evidence-based marketing investments.

Skills you'll gain

Tools you'll learn

Microsoft Excel

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Customer Analytics & Intelligence Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Modern consumers shift preferences faster than ever, and marketers can’t rely on assumptions. This course teaches you how to run professional survey studies and convert demographic data into decisions that move campaigns forward. You’ll learn how to execute surveys end-to-end, segment response data using Excel, and present insights with clarity and business impact.

To succeed, you only need basic digital marketing familiarity and comfort working with spreadsheets. By the end of this course, you will be able to: Execute comprehensive survey studies using online platforms from design through data export Analyze response data by demographic segments to identify meaningful audience patterns Create professional insight presentations with targeted charts and strategic recommendations This course is unique because it combines hands-on platform skills with analytical expertise, giving you both the technical execution capabilities and the strategic insight development skills that modern marketing teams demand. To be successful in this course, you should have basic experience with digital marketing concepts and familiarity with data analysis tools like Excel.

Module details

Learners will master the complete survey research workflow from platform setup through data export using professional tools like SurveyMonkey and Typeform.

What's included

3 videos1 reading1 assignment

Learners will master demographic data analysis techniques using Excel, create compelling visualizations, and develop professional insight presentations that inform marketing strategies.