This comprehensive Analytics, ROI, and Evaluation program will equip you with the skills needed to excel in modern marketing. You'll learn to measure, analyze, and optimize marketing performance to drive engagement, conversions, and business success.
Analytics, ROI, and Evaluation
Analytics, ROI, and Evaluation
This course is part of ROI-Driven Digital Marketing Analytics Specialization
Instructor: Simplilearn Instructor
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
11 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Master KPIs and metrics for optimized business performance.
Improve marketing funnels to boost conversions.
Leverage Crazy Egg and Google Analytics for data-driven insights.
Maximize ROI with effective campaign strategies.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
December 2024
Assessments
13 assignments
Taught in English
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This course is part of the ROI-Driven Digital Marketing Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
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There are 2 modules in this course
This comprehensive Analytics, ROI, and Evaluation program will equip you with the skills needed to excel in modern marketing. You'll learn to measure, analyze, and optimize marketing performance to drive engagement, conversions, and business success. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical skills in data-driven marketing and gain a competitive edge.
What's included
111 videos11 readings11 assignments
This comprehensive Analytics, ROI, and Evaluation program will equip you with the skills needed to excel in modern marketing. You'll learn to measure, analyze, and optimize marketing performance to drive engagement, conversions, and business success. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical skills in data-driven marketing and gain a competitive edge.
What's included
1 reading2 assignments
Instructor
Offered by
Recommended if you're interested in Marketing
Simplilearn
Unilever
University of Illinois Urbana-Champaign
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Frequently asked questions
ROI (Return on Investment) in analytics measures the profitability of a marketing campaign by comparing the revenue generated to the cost of the campaign. It helps determine the effectiveness of your marketing efforts and guides decision-making for future investments.
SEO (Search Engine Optimization) is the process of improving your website's visibility in search engines, which can lead to higher organic traffic. ROI in SEO evaluates the return generated from these efforts compared to the cost, helping you assess the value of your SEO strategies.
Campaign analytics involves tracking and analyzing data from marketing campaigns to assess their performance. It helps marketers understand what’s working, optimize strategies, and make informed decisions to improve future campaigns.