En este último curso de la Especialidad “Analíticas de marketing Digital”, tendrás la oportunidad de adentrarte en el mundo de las diversas redes sociales, conociendo cómo y cuándo es recomendable utilizarlas, aprendiendo a administrar sus indicadores a través de KPIs y dashboards.
Analíticas en Redes Sociales
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
Analíticas en Redes Sociales
This course is part of Analíticas de Marketing Digital Specialization
Instructor: Delia Pérez Lozano
2,448 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.6
(19 reviews)
Beginner level
No prior experience required
22 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
15 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Analíticas de Marketing Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
En este primer tema vamos a tratar sobre qué son las redes sociales de manera general; tendrás oportunidad de conocer una enorme variedad de ellas y te prepararás para distinguir quién es el principal target de algunas. Podrás comprender también por qué las personas hacemos uso de las redes sociales.
What's included
2 videos13 readings4 assignments1 discussion prompt
Es un gusto tenerlos de vuelta para continuar con este segundo tema del curso. Ahora, nos adentraremos un poco en la red social personal más conocida en todo el mundo: Facebook. Conoceremos un poco más sobre las oportunidades que nos ofrece y la forma de ver si estamos teniendo éxito. Continuaremos el tema con otras redes sociales que son también altamente conocidas: Instagram, la casi extinta Snapchat y por supuesto, Pinterest.
What's included
2 videos10 readings3 assignments1 discussion prompt
Este tercer tema abordará redes digitales muy distintas unas de otras, y al mismo tiempo nos permitirá tener una perspectiva más amplia del manejo de algunas de ellas. Iniciaremos este recorrido distinguiendo entre dos tipos de formatos para los videos: algunas redes sociales podemos subirlos después de grabarlo y otras que permiten subirlo en vivo. Haremos un recorrido por una plataforma única e interesante: Twitter y su formato micromedia. Finalizaremos con las llamadas redes sociales profesionales que darán un toque distinto a toda esta parte de las métricas.
What's included
2 videos9 readings3 assignments1 peer review1 discussion prompt
Nos encontramos en la recta final de este curso y de toda la especialidad “Analíticas de Marketing Digital”. En este espacio, revisaremos algunas redes sociales tal vez no tan importantes como las que hemos visto al momento, pero que no por ello debemos dejar fuera. También, analizaremos algunas otras redes sociales que, quizás para algunos, ni siquiera deberían considerarse como tal. Y, por último, veremos qué podemos esperar en el futuro de este interesante medio.
What's included
3 videos10 readings5 assignments1 discussion prompt
Instructor
Offered by
Recommended if you're interested in Entrepreneurship
Universidad Austral
Tecnológico de Monterrey
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
New to Entrepreneurship? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.