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Analyzing Job Needs and Creating Job Postings

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Analyzing Job Needs and Creating Job Postings

This course is part of multiple programs.

Instructor: A Global Leader in Recruitment Training

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Explain best practices used to effectively lead an intake session with a hiring manager.
Evaluate the current recruitment market and industry trends.
Create a compelling job posting.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

9 assignments¹

AI Graded see disclaimer

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

This course is designed to explain best practices for analyzing job needs and begin the job advertisement process. This includes scheduling intake session with the hiring manager, conducting research on employer brand and the market, and developing job postings to attract top talent.

Module details

This module focuses on mastering the critical intake session—your opportunity to transform basic job requisitions into strategic recruiting partnerships. You'll learn to elevate your approach from transactional to consultative, develop a comprehensive preparation strategy for gathering essential information, conduct effective questioning that reveals deeper hiring needs, and leverage specialized tools and resources that enhance your intake outcomes.

What's included

3 videos3 assignments3 plugins

3 videosTotal 8 minutes

Introduction to the Intake Session3 minutes
Preparation is Key3 minutes
Aligning with the Hiring Manager2 minutes

3 assignmentsTotal 42 minutes

ADP AIRS® Legal Compliance Notice2 minutes
Module 1 Assessment 30 minutes
Intake Sessions 10 minutes

3 pluginsTotal 50 minutes

The Intake Session15 minutes
The Intake Session Checklist20 minutes
An Effective Intake Session15 minutes

Develop strategic market intelligence skills in this module centered on competitive positioning and employer branding. You'll analyze organizational branding elements across digital platforms, discover how to leverage employer brand assets to create compelling job postings, and explore research methodologies that reveal industry trends and market insights to inform your recruitment strategy.

What's included

3 videos1 reading3 assignments4 plugins

3 videosTotal 6 minutes

Competitor and Employer Brand Research2 minutes
Employer Branding Opportunities2 minutes
Industry Trends and Market Research2 minutes

1 readingTotal 10 minutes

Crafting Job Postings That Strengthen Your Employer Brand10 minutes

3 assignmentsTotal 75 minutes

Module 2 Assessment 15 minutes
Branding and Market Research 30 minutes
Industry Trends and Market Research30 minutes

4 pluginsTotal 60 minutes

Competitor Research15 minutes
Employer Brand Research15 minutes
Creating an Employer Branding Content Strategy15 minutes
Best Practices: Industry Trends and Market Research15 minutes

This practical module teaches you to craft job postings that attract ideal candidates. You'll understand the crucial distinctions between internal job descriptions and marketing-focused job postings, identify the essential components that make postings effective and discoverable, and navigate the evolving landscape of pay transparency requirements that impact how positions are advertised.