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AI in Digital Marketing

AI in Digital Marketing

This course is part of Advanced Digital Marketing Specialization

Instructor: Pallassana K Kannan

2,897 already enrolled

Included with

Learn more

2 modules

Gain insight into a topic and learn the fundamentals.

35 reviews

Intermediate level

Some related experience required

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

35 reviews

Intermediate level

Some related experience required

2 hours to complete

Flexible schedule

Learn at your own pace

Skills you'll gain

Tools you'll learn

Generative AI

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

2 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Advanced Digital Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

AI in Digital Marketing is designed to equip digital marketers, brand strategists, and business leaders with essential AI tools and techniques. Participants will explore AI's transformative role in enhancing customer engagement, personalizing marketing strategies, and optimizing content creation. Through engaging video lectures, scenario-based discussions, and real-world case studies, learners will connect theoretical knowledge with practical applications, addressing ethical considerations like data privacy and bias. By the end of the course, students will be prepared to effectively harness AI's potential in digital marketing, ensuring competitive advantage and strategic innovation in the digital age.

Module details

In this first module, we will introduce you to the course and the objectives. You'll have the opportunity to meet your instructor, connect with your peers, and get familiar with the Coursera platform and support resources, Also, we will dive into the AI's impact on digital marketing. As artificial intelligence continues to advance, it’s reshaping the digital marketing landscape in powerful ways. We will explore how AI, particularly generative AI, impacts specific areas of digital marketing, from creating high-quality, targeted content to optimizing customer engagement and conversion strategies. Learners will gain insight into real-world applications of AI, such as personalized marketing campaigns, content generation, predictive analytics, and ad optimization.

What's included

4 videos3 readings1 assignment1 discussion prompt

4 videosTotal 20 minutes

Meet Your Instructor: PK Kannan1 minute
AI Impact on Digital Marketing, Part 16 minutes
AI Impact on Digital Marketing, Part 2.16 minutes
AI Impact on Digital Marketing, Part 2.27 minutes

3 readingsTotal 13 minutes

Welcome to the AI in Digital Marketing Course10 minutes
Getting Help1 minute
Introduction to AI Impact on Digital Marketing 2 minutes

1 assignmentTotal 6 minutes

Apply Your Learning6 minutes

1 discussion promptTotal 10 minutes

Meet Your Learning Group10 minutes

This module explores how AI can harness this data to provide valuable insights for marketers. Through a case study on brand engagement analysis, learners will discover how AI techniques, such as network mapping and deep autoencoders, allow brands to understand customer sentiment, identify market opportunities, and improve brand positioning. By the end, participants will grasp how to leverage AI to make data-driven marketing decisions that foster stronger connections with customers.