AI for Professional Writing empowers writers, marketers, and content creators to harness AI for high-quality, scalable content production. This program teaches how to craft engaging blogs, articles, and marketing copy using advanced AI tools while optimizing for SEO, audience engagement, and monetization.

AI for Professional Writing

Recommended experience
What you'll learn
AI-Driven Content Creation: Learn to generate high-quality blogs, articles, and marketing copy using AI tools.
SEO & Optimization: Use AI to optimize content for search engines, engagement, and audience reach.
AI Prompt Engineering: Master prompts to guide AI for dynamic, creative, and context-aware content.
Content Workflow Efficiency: Streamline writing processes, improve accuracy, and scale content production.
Skills you'll gain
- Workflow Management
- Generative AI Agents
- Business Writing
- AI Personalization
- Artificial Intelligence
- Blogs
- Web Content
- Writing
- Copywriting
- AI Enablement
- Content Strategy
- Editing
- Artificial Intelligence and Machine Learning (AI/ML)
- Keyword Research
- Writing and Editing
- Content Creation
- Search Engine Optimization
- Responsible AI
Tools you'll learn
Details to know

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January 2026
8 assignments
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There are 8 modules in this course
Instructor

Offered by
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University of California, Davis

University of California, Davis

Coursera
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Felipe M.

Jennifer J.

Larry W.

Chaitanya A.

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