Modern marketers are expected to deliver personalized campaigns, optimize performance in real time, and prove ROI. This is where AI Marketing becomes a practical advantage in real business environments.
AI for Marketing
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Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Design AI-Driven Marketing Campaigns: Create targeted campaigns using AI insights to improve engagement and conversions in real scenarios.
Optimize Performance with Data and Automation: Analyze campaign data, automate workflows, and improve ROI using AI-powered tools and insights.
Build Personalized Customer Experiences: Segment audiences and deliver tailored content across channels using AI-driven marketing approaches.
Measure and Improve Marketing ROI: Track performance, predict outcomes, and refine campaigns using data-driven insights.
Skills you'll gain
- Generative AI Agents
- Content Strategy
- Social Media Marketing
- Content Creation
- AI Personalization
- Real Time Data
- Target Audience
- Campaign Management
- Automation
- Content Optimization
- Email Marketing
- Performance marketing
- Marketing Analytics
- Data Ethics
- Data-Driven Marketing
- Personalized Campaigns
- Email Automation
- Digital Marketing
- AI Integrations
Tools you'll learn
Details to know
Shareable certificate
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Recently updated!
February 2026
Assessments
7 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There are 7 modules in this course
Instructor
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Status: PreviewUniversity of Maryland, College Park
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