What tools will I learn in the program?

You’ll explore AI and automation tools such as Microsoft Copilot, UiPath, and Pega Infinity through guided examples.

What topics are covered in the curriculum?

AI strategy, enterprise use cases, governance, ethics, project management, and the future of AI in business.

Does the course include hands-on work?

Yes. You’ll complete exercises, case studies, and an applied workshop to translate concepts into decision-ready skills.

How long do I have access to the course material?

You get one year of access, including all updates, resources, and the study guide.

What am I qualified to do after completing this certification?

You’ll be equipped to guide AI initiatives, assess AI opportunities, manage AI projects, and contribute to organizational AI strategy.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

AI for Executives & Strategy

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AI for Executives & Strategy

Instructor: AI CERTs Team

Included with

Learn more

8 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

8 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Lead with AI Strategy: Learn how AI drives business value and supports executive decision-making using tools like Copilot.
Integrate Enterprise AI Tools: Explore automation and workflow platforms such as UiPath and Pega Infinity for real business impact.
Build Practical AI Roadmaps: Create scalable AI adoption plans, align teams, and guide organization-wide transformation.
Drive Ethical, Responsible AI: Apply governance, risk management, and ethical AI practices to ensure safe and transparent adoption.

Skills you'll gain

Tools you'll learn

Project Management Software

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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There are 8 modules in this course

AI+ Executive™ is designed for leaders who need a clear, practical understanding of how AI transforms business strategy, decision-making, and operations. This course breaks down complex AI concepts into accessible insights, helping executives move from curiosity to confident implementation.

Across structured modules, you’ll explore how AI technologies work, where they add value, and how to evaluate opportunities within your organization. You’ll learn proven frameworks used by leading companies to build AI strategies, manage AI projects, and ensure responsible adoption. Real-world examples and case studies show how functions like marketing, finance, HR, and operations leverage AI to improve outcomes. The program also addresses the critical leadership responsibilities around ethics, governance, workforce readiness, and organizational change - key areas for any executive shaping AI adoption. Whether you're driving digital transformation, improving internal processes, or exploring new AI-powered products, this course provides the strategic clarity and decision-making skills needed to lead effectively in an AI-first environment. This self-paced program includes interactive learning resources, practical exercises.

This module covers a quick summary of what the certification is going to cover from start to finish. Here is the brief about the structure of the overall certification: Each of our certifications follows a consistent, multimodal structure to provide a flexible learning experience. The content is available across four formats: eBooks: In-depth written material for focused learning. Audiobooks: Audio version of the eBook, perfect for learning on the go. Podcasts: Engaging audio content to reinforce key concepts. Videos: Modular video chunks, each covering a specific topic. The names of the eBooks, Audiobooks, and Podcasts are the same, ensuring you can seamlessly switch between formats without losing track of the content. Videos are divided into bite-sized modules for easier consumption, and all content across these mediums is consistent, so no matter which format you choose, the information remains the same. This gives you the freedom to learn in the way that works best for you.

What's included

14 videos2 readings1 assignment6 plugins

14 videos Total 145 minutes

Audiobook: Course Introduction 6 minutes
Course Introduction 3 minutes
Audiobook: Module 01: Understanding Artificial Intelligence 66 minutes
Podcast: Module 01: Understanding Artificial Intelligence 30 minutes
1.1 Business Awareness 4 minutes
1.2 The Scope and Scale of AI Applications 5 minutes
1.3 Trends in AI 4 minutes
1.4 Innovations in AI 4 minutes
1.5 Business Applications of AI 3 minutes
1.6 AI's Historical Milestones 5 minutes
1.7 Modern AI Era 5 minutes
1.8 The Transformative Role of AI in Business 3 minutes
1.9 Case Studies on the Success of AI in Business 3 minutes
1.10 Positive Outlook and Concerns 3 minutes

2 readings Total 20 minutes

Hands - On 1 10 minutes
Hands - On 2 10 minutes

1 assignment Total 30 minutes

Quiz 1 30 minutes

6 plugins Total 90 minutes

eBook: Module 01: Understanding Artificial Intelligence 15 minutes
ACTIVITY: Flip Card 15 minutes
ACTIVITY: Drag and Drop 15 minutes
ACTIVITY: Timeline 15 minutes
ACTIVITY: Hotspot 15 minutes
ACTIVITY: Let's Check Your Knowledge 15 minutes

What's included

14 videos2 readings1 assignment7 plugins

14 videos Total 146 minutes

Audiobook: Module 02: AI Technologies and Business Implications 75 minutes
Podcast: Module 02: AI Technologies and Business Implications 30 minutes
2.1 Understanding Big Data 4 minutes
2.2 Big Data Challenges and AI Solutions 3 minutes
2.3 Machine Learning: Introduction and Trends 5 minutes
2.4 Deep Learning: The Next Step 4 minutes
2.5 Applications of ML and DL 2 minutes
2.6 Understanding NLP 3 minutes
2.7 Rise of LLMs & Applications 4 minutes
2.8 Understanding Robotics 2 minutes
2.9 Current Trends in Robotics 4 minutes
2.10 Impact of Robotics on Business Operations 2 minutes
2.11 Demonstrating AI Tools and GenAI Products 2 minutes
2.12 Key AI Tools for Business 5 minutes

2 readings Total 20 minutes

Hands - On 1 10 minutes
Hands - On 2 10 minutes

1 assignment Total 30 minutes

Quiz 2 30 minutes

7 plugins Total 105 minutes

eBook: Module 02: AI Technologies and Business Implications 15 minutes
ACTIVITY: True or False 15 minutes
ACTIVITY: Multiple Choice Question 15 minutes
ACTIVITY: Tab 15 minutes
ACTIVITY: Hotspot 15 minutes
ACTIVITY: Drag and Drop 15 minutes
ACTIVITY: Let's Check Your Knowledge 15 minutes

What's included

11 videos1 reading1 assignment5 plugins

11 videos Total 133 minutes

Audiobook: Module 03: AI Strategy for Executives 75 minutes
Podcast: Module 03: AI Strategy for Executives 27 minutes
3.1 Crafting AI Strategies 4 minutes
3.2 Embracing AI for Transformation 3 minutes
3.3 Case Studies: How AI Helped Businesses Grow 3 minutes
3.4 Upskilling for the AI Era 3 minutes
3.5 AI's Impact on Talent Management 5 minutes
3.6 Navigating the Future of Work with AI 4 minutes
3.7 Evaluating AI's Financial and Strategic Impact 5 minutes
3.8 Best Practices for AI Investment and Value Realization 3 minutes
3.9 Advancing from AI Implementation to Leadership 3 minutes

1 reading Total 10 minutes

Hands - On 10 minutes

1 assignment Total 30 minutes

Quiz 3 30 minutes

5 plugins Total 75 minutes

eBook: Module 03: AI Strategy for Executives 15 minutes
ACTIVITY: Hotspot 15 minutes
ACTIVITY: Sequence Arrangement 15 minutes
ACTIVITY: Flip Card 15 minutes
ACTIVITY: Let's Check Your Knowledge 15 minutes

What's included

8 videos1 reading1 assignment5 plugins

8 videos Total 157 minutes

Audiobook: Module 04: Ethical, Legal, and Societal Considerations 92 minutes
Podcast: Module 04: Ethical, Legal, and Societal Considerations 35 minutes
4.1 Human Oversight and Ethical AI 6 minutes
4.2 Translating Ethical Principles into Practice 3 minutes
4.3 Balancing Innovation with Legal and Ethical Responsibilities 8 minutes
4.4 Navigating the EU's AI Act 3 minutes
4.5 Investments and Model Governance 4 minutes
4.6 Implementation Challenges and Sector-Specific Regulations 5 minutes

1 reading Total 10 minutes

Hands - On 10 minutes

1 assignment Total 30 minutes

Quiz 4 30 minutes

5 plugins Total 75 minutes

eBook: Module 04: Ethical, Legal, and Societal Considerations 15 minutes
ACTIVITY: Hotspot 15 minutes
ACTIVITY: Drag and Drop 15 minutes
ACTIVITY: Carousel 15 minutes
ACTIVITY: Let's Check Your Knowledge 15 minutes

What's included

7 videos1 reading1 assignment5 plugins

7 videos Total 123 minutes

Audiobook: Module 05: Managing AI Project 76 minutes
Podcast: Module 05: Managing AI Project 28 minutes
5.1 AI's Role in Enhancing Project Management 3 minutes
5.2 Adopting AI in Project Methodologies 4 minutes
5.3 Frameworks for AI Project Evaluation and Management 6 minutes
5.4 Building Effective AI Teams 3 minutes
5.5 AI Project Case Studies 4 minutes

1 reading Total 10 minutes

Hands - On 10 minutes

1 assignment Total 30 minutes

Quiz 5 30 minutes

5 plugins Total 75 minutes

eBook: Module 05: Managing AI Project 15 minutes
ACTIVITY: Tab 15 minutes
ACTIVITY: Multiple Choice Question 15 minutes
ACTIVITY: Hotspot 15 minutes
ACTIVITY: Let's Check Your Knowledge 15 minutes

What's included

7 videos1 reading1 assignment5 plugins

7 videos Total 122 minutes

Audiobook: Module 06: AI and the Future of Work 72 minutes
Podcast: Module 06: AI and the Future of Work 26 minutes
6.1 AI as a Net Job Creator 4 minutes
6.1.1 Reskilling, Ethics, and Future Trends in AI 6 minutes
6.1.2 Real-World Case Studies of AI-Driven Initiatives 4 minutes
6.2 Prioritizing AI and Big Data Skills 5 minutes
6.3 Recommendations for Sustained AI-Driven Innovation in Organizations 4 minutes

1 reading Total 10 minutes

Hands - On 10 minutes

1 assignment Total 30 minutes

Quiz 6 30 minutes

5 plugins Total 75 minutes

eBook: Module 06: AI and the Future of Work 15 minutes
ACTIVITY: Drag and Drop 15 minutes
ACTIVITY: True or False 15 minutes
ACTIVITY: Popup 15 minutes
ACTIVITY: Let's Check Your Knowledge 15 minutes

What's included

9 videos1 reading1 assignment5 plugins

9 videos Total 166 minutes

Audiobook: Module 07: Department-Specific AI Applications 97 minutes
Podcast: Module 07: Department-Specific AI Applications 34 minutes
7.1 Finance and Accounting 4 minutes
7.1.1 Ethical Considerations and AI Success in Finance 5 minutes
7.2 Marketing and Sales 4 minutes
7.2.1 Personalized Services Through AI in Marketing 6 minutes
7.2.2 AI-Driven Sales and Marketing Strategies 7 minutes
7.3 Human Resources 6 minutes
7.3.1 Implementing AI in HRM: Case Studies 5 minutes

1 reading Total 10 minutes

Hands - On 10 minutes

1 assignment Total 30 minutes

Quiz 7 30 minutes

5 plugins Total 75 minutes

eBook: Module 07: Department-Specific AI Applications 15 minutes
ACTIVITY: Hotspot 15 minutes
ACTIVITY: Carousel 15 minutes
ACTIVITY: Flip Card 15 minutes
ACTIVITY: Let's Check Your Knowledge 15 minutes

What's included

9 videos1 reading1 assignment2 plugins

9 videos Total 133 minutes

Audiobook: Module 08: Interactive Workshop 71 minutes
Podcast: Module 08: Interactive Workshop 30 minutes
8.1 Effective Strategies for AI Integration in Business 4 minutes
8.2 Navigating New Frontiers in AI Governance 5 minutes
8.2.1 Ensuring Transparency and Accountability in AI 4 minutes
8.2.2 Governance Frameworks for AI Implementation 8 minutes
8.3 Crafting a Successful AI Strategy for Business 5 minutes
8.4 AI Tools Demonstrations 3 minutes
Course Summary 3 minutes

1 reading Total 10 minutes

Hands - On 10 minutes

1 assignment Total 30 minutes

Quiz 8 30 minutes

2 plugins Total 30 minutes

eBook: Module 08: Interactive Workshop 15 minutes
ACTIVITY: Case Study 15 minutes

Instructor

AI CERTs Team

AI CERTs

56 Courses 25,633 learners

Offered by

AI CERTs

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Frequently asked questions

Managers, executives, consultants, and decision-makers who want a practical understanding of AI’s business impact.

It's a 1-day structured self-paced course (approx. 6–8 hours), which you can finish at your own speed.

No. The course is designed for non-technical leaders. Comfort with digital tools is sufficient.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

AI for Executives & Strategy

AI for Executives & Strategy

What you'll learn

Skills you'll gain

Tools you'll learn

Details to know

See how employees at top companies are mastering in-demand skills

There are 8 modules in this course

Module 01: Understanding Artificial Intelligence

What's included

Module 02: AI Technologies and Business Implications

What's included

Module 03: AI Strategy for Executives

What's included

Module 04: Ethical, Legal, and Societal Considerations

What's included

Module 05: Managing AI Project

What's included

Module 06: AI and the Future of Work

What's included

Module 07: Department-Specific AI Applications

What's included

Module 08: Interactive Workshop

What's included

Instructor

Offered by

Explore more from Leadership and Management

AI for Executives

AI-Augmented Decision-Making for Business Leaders

AI for Executives: The Basics

AI for Strategic Leadership

Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.

Open new doors with Coursera Plus

Advance your career with an online degree

Join over 3,400 global companies that choose Coursera for Business

Frequently asked questions

Who is this course designed for?

How long does the course take to complete?

Do I need technical background to enroll?

More questions