Artificial Intelligence (AI) is not a new technology, it has been in development for decades. Today, however, AI is in the spotlight as it reshapes the way businesses operate, innovate, and engage with customers. Generative AI stands at the forefront of this transformation. This course demonstrates the foundations and practices of using Generative AI in Business settings.
AI for Business: Generation & Prediction
Instructor: Kelley O'Connell
3,543 already enrolled
Included with
(56 reviews)
Recommended experience
What you'll learn
Analyze the historical evolution of AI and Generative AI to promote critical thinking.
Differentiate between various generative AI models and identify their advantages across frameworks.
Construct strategies for implementing generative AI applications in business environments and determine the best models for specific contexts.
Illustrate the advantages and benefits of implementing generative AI in practical business environments.
Skills you'll gain
Details to know
Add to your LinkedIn profile
1 assignment
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There is 1 module in this course
Artificial Intelligence (AI) is not a new technology, it has been in development for decades. Today, however, AI is in the spotlight as it reshapes the way businesses operate, innovate, and engage with customers. Generative AI stands at the forefront of this transformation. This course demonstrates the foundations and practices of using Generative AI in Business settings. This course provides a brief history of AI and moves quickly into how you can use Generative AI to improve your ways of working. We’ll cover content creation as well as using AI in financial forecasting. Finally, we will also touch on the ethical implications of AI as we seek to evaluate the trajectory of AI in our business environment.
What's included
16 videos7 readings1 assignment1 ungraded lab
Instructor
Offered by
Recommended if you're interested in Business Essentials
University of Michigan
Coursera Instructor Network
SkillUp EdTech
Why people choose Coursera for their career
Learner reviews
56 reviews
- 5 stars
66.07%
- 4 stars
26.78%
- 3 stars
0%
- 2 stars
3.57%
- 1 star
3.57%
Showing 3 of 56
Reviewed on Jul 11, 2024
It s a good starting point. It can go deeper in prompt engineering.
Reviewed on Aug 21, 2024
An excellent course teaching AI essentials for beginners.
Reviewed on Aug 14, 2024
easy to understand and easy to implement. moreover, it is very useful in practical
New to Business Essentials? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.