In this course, you’ll build a repeatable workflow for creating and polishing social media content with generative AI, without sounding generic or off-brand. You’ll start in the Text Lab by writing strong prompts that turn a blank page into targeted captions, then expand one idea into multiple platform-ready versions for Instagram, LinkedIn, X, and short-form video.

Next, you’ll move into the Visual Lab to generate new images or edit existing ones using AI. You’ll practice writing detailed image prompts, iterating to improve results, and using tools like generative fill to adjust composition and format for social posts. You’ll also explore AI-assisted video creation and quick edits for Shorts, Reels, and TikTok, including when to be cautious with AI-generated “extensions” that can invent details. Finally, you’ll refine your assets for accessibility and ethical transparency. You’ll generate concise alt text, repurpose longer content into accessible summaries, check drafts for AI-sounding language, and add simple AI disclosure statements that protect trust. In the graded assignment, you’ll create a mini campaign package for a nonprofit: multi-platform text posts, a visual asset with prompt + refinement notes, a short video script with a call to action, and a short reflection on balancing speed with authenticity and inclusivity.