National Taiwan University
農企業管理學 (Agribusiness Management)
National Taiwan University

農企業管理學 (Agribusiness Management)

雷立芬

Instructor: 雷立芬

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

12 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

12 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • 本課程旨在使學習者認識企業管理的基本理論與概念,以應用於農場或農企業之經營。

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

7 assignments

Taught in Chinese (Traditional)

See how employees at top companies are mastering in-demand skills

Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 6 modules in this course

本單元以介紹農業供應鏈與農企業定義為主軸,並結合經濟學相關之基本知識與概念。

What's included

6 videos3 readings1 assignment1 discussion prompt

本單元說明一般管理流程及決策方法,並聚焦介紹營運計劃書之用途與內容。

What's included

6 videos2 readings1 assignment1 discussion prompt

本單元介紹企業生產之定義與流程,並從產品開發、廠址與設備選擇、營運控管、品質控管等方面,探討管理者從事生產規劃的考量因素。

What's included

6 videos2 readings1 assignment1 peer review1 discussion prompt

本單元主要說明財務管理之分析工具與評估方法,並透過介紹貨幣時間價值及資本預算概念,解析管理者面對投資計劃的決策原則。

What's included

8 videos2 readings1 assignment1 discussion prompt

本單元探討行銷職能及其所創造之效用,其中特別介紹農產運銷之職能與特性,最後講述如何從事行銷研究,並解析消費者購買行為。

What's included

6 videos2 readings1 assignment1 peer review1 discussion prompt

本單元主要介紹中間商類型與功能,以及廣告、人員銷售、促銷、公共關係等宣傳組合之目的與方式。

What's included

7 videos2 readings2 assignments1 discussion prompt

Instructor

雷立芬
National Taiwan University
1 Course1,499 learners

Offered by

Recommended if you're interested in Business Essentials

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Business Essentials? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions