The idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act.


Digital business - Act on the digital world
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Digital business - Act on the digital world
This course is part of Digital Business Specialization


Instructors: Valérie Fernandez
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Reviewed on Jul 1, 2023
It was an informative course. I enjoyed attending the video lectures, readings and quizzes.
Reviewed on Jul 6, 2023
I am experts a lot of meaningful and useful information thats will valuble me in my future carrer

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