A strategy, entrepreneurship, marketing, and business development professional, he combines a strong academic foundation with extensive experience in partnerships, growth, and strategic development. He holds a Bachelor's degree in Economics and a Master's degree in Management, specializing in Strategy and Entrepreneurship. His experience includes leadership roles across established organizations and startups, including HiJiffy and Breadfast, where he developed expertise in marketing strategy, project management, partnerships, and business growth. He has also served as Director of Partnerships & Growth, Entrepreneur in Residence at Startup Braga, and Chief Marketing Officer at ITBase. As an experienced trainer in Digital Marketing, Sales, and Entrepreneurship, he has collaborated with organizations including Turismo de Portugal, Startup Lisboa, and Instituto Turismo de Cabo Verde. He also serves as Academic Director for an Executive Master program in AI and Digital Transformation in Tourism, helping prepare future industry leaders. His work reflects a strong commitment to innovation, entrepreneurship, professional development, and sustainable business growth.