Profile

Prachi Gala

Assistant Professor of Marketing

Bio

Bio-sketch Summary Dr. Prachi Gala is an Assistant Professor of Marketing at Kennesaw State University's Coles College of Business. With a Ph.D. in Marketing from the University of Mississippi and an MBA from SIMSREE in India, Dr. Gala brings a global perspective to her teaching and research. Teaching and AI Integration Dr. Gala has developed and taught a range of innovative courses that blend traditional marketing principles with cutting-edge AI applications. Notable courses include "Global Marketing," "Digital Marketing Strategy," and "International Business." Her approach to teaching emphasizes the use of AI tools and digital platforms to prepare students for the rapidly evolving digital landscape and is evident in her use of real-world case studies and AI-driven marketing projects. Research in Digital Marketing, AI and Corporate Governance Dr. Gala's research intersects AI, marketing strategy, and corporate governance. Some of her work explores the impact of AI on consumer behavior, the role of AI in enhancing marketing strategies, and the influence of CEO behavior on corporate social responsibility (CSR) and digital orientation. She has contributed chapters to books on global marketing and digital transformation, further solidifying her expertise. Her research is published in leading journals such as the European Journal of Marketing, Journal of Strategic Marketing, and Journal of Consumer Marketing. Dr. Prachi Gala serves as an editorial member for leading academic journals in marketing and AI applications. AI Thought Leadership and International Presence Recognized as a thought leader in marketing and corporate governance, Dr. Gala actively participates in academic conferences and symposiums. She has presented her research at prominent platforms including the American Marketing Association and the Atlantic Marketing Association, receiving multiple best paper awards. She serves on various university committees and holds advisory positions with professional organizations such as the Association of Collegiate Marketing Educators. As a certified expert in AI and digital marketing, Dr. Gala is a recognized thought leader in her field. She has presented her research at prestigious international AI symposiums and panels, sharing insights on the integration of AI in marketing and corporate governance. Dr. Gala's international presence underscores her influence and thought leadership in AI applications within the business sector. Awards and Recognitions Dr. Gala's excellence in research and teaching has earned her numerous awards, including the Best Working Paper Award and the Best Overall Conference Paper. She was honored with emerging scholar award for her early career excellence in teaching, research, and service internationally. She has also been honored with fellowships, including the Visiting Research Fellow in South Africa and Ireland and Israel. Through her innovative teaching, pioneering research, and active engagement in AI discourse, Dr. Prachi Gala continues to make significant contributions to the fields of AI, digital marketing, and corporate governance, advancing the integration of technology in academic and business practices globally.