Dennis Fok is professor of Applied Econometrics at the Erasmus School of Economics. His main research interest is in the fields of quantitative marketing and applied microeconometrics. These interests include modeling choice, at an individual level as well as at an aggregated level. Furthermore, he is interested in nonlinear panels and estimation based on simulation methods (classical as well as Bayesian inference). His research has been published in journals such as Journal of Econometrics, Journal of Applied Econometrics, Marketing Science, and Journal of Marketing Research.