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BSc Marketing

⏳ Time is running out! Submit your application by March 10

University of London logo

BSc Marketing

University of London

Start your future today!

Application for the April 2025 cohort are open! Apply now or request more information to get started.

Apply now

100% online learning

Expert tuition in a flexible, digital-first environment

Taught in English

Engage in group discussions with professors and peers

36 - 72 months

12 courses total, 10 - 12 hours per week

£14,076 to £18,732*

Depending upon geographic location. Learn about your payment options

Launch your marketing career by earning your Bachelor of Science in Marketing from the University of London.

The Bachelor of Science in Marketing provides a foundation for advanced and independent study by establishing a common platform of essential knowledge and skills. You’ll gain a unique insight into the role and function of marketing in our society and a global perspective on the ways marketing impacts different nations and peoples. A range of themes are offered to ensure that you get to appreciate the diverse, interdisciplinary nature of business administration and marketing and also gain or reinforce a range of conceptual, technical, quantitative and personal skills.

Experience a progressive degree structure that allows you to move from general modules to more critical or specialist modules. You will gain the ability to analyse real-life problems facing actual businesses and evaluate the effectiveness and limitations of different marketing and management solutions and practices.

What’s in this degree programme?

Gain a prestigious degree by completing 12 courses (360 credits) accredited by the University of London, Royal Holloway.
Learn from internationally renowned experts at Royal Holloway’s School of Business and Management, University of London.
Develop crucial leadership and interpersonal skills for career success, preparing you to apply your expertise in any business sector.
Gain practical marketing theory and skills through immersive online experiences, including pre-recorded videos, readings, discussion forums, quizzes, and tutorials.
Connect with reputed academic scholars, industry professionals, business experts, and alumni through the course, for enriching learning experiences and invaluable career networking.
Build the foundation of marketing theory and skill through immersive, interactive experiences while engaging with fellow students and academic staff from across the world.

Applications for April 2025 are open! Important dates:

  • Application deadline: March 10
  • Registration deadline: March 24
  • Classes start April 8

If you have any questions please contact the University of London

View the Prospectus; Programme Specification and Schedule of Programme Fees.

Start your future today!

Application for the April 2025 cohort are open! Apply now or request more information to get started.

Apply now

100% online learning

Expert tuition in a flexible, digital-first environment

Taught in English

Engage in group discussions with professors and peers

36 - 72 months

12 courses total, 10 - 12 hours per week

£14,076 to £18,732*

Depending upon geographic location. Learn about your payment options

100% online learning

Expert tuition in a flexible, digital-first environment

Taught in English

Engage in group discussions with professors and peers

Launch your marketing career by earning your Bachelor of Science in Marketing from the University of London.

The Bachelor of Science in Marketing provides a foundation for advanced and independent study by establishing a common platform of essential knowledge and skills. You’ll gain a unique insight into the role and function of marketing in our society and a global perspective on the ways marketing impacts different nations and peoples. A range of themes are offered to ensure that you get to appreciate the diverse, interdisciplinary nature of business administration and marketing and also gain or reinforce a range of conceptual, technical, quantitative and personal skills.

Experience a progressive degree structure that allows you to move from general modules to more critical or specialist modules. You will gain the ability to analyse real-life problems facing actual businesses and evaluate the effectiveness and limitations of different marketing and management solutions and practices.

What’s in this degree programme?

Gain a prestigious degree by completing 12 courses (360 credits) accredited by the University of London, Royal Holloway.
Learn from internationally renowned experts at Royal Holloway’s School of Business and Management, University of London.
Develop crucial leadership and interpersonal skills for career success, preparing you to apply your expertise in any business sector.
Gain practical marketing theory and skills through immersive online experiences, including pre-recorded videos, readings, discussion forums, quizzes, and tutorials.
Connect with reputed academic scholars, industry professionals, business experts, and alumni through the course, for enriching learning experiences and invaluable career networking.
Build the foundation of marketing theory and skill through immersive, interactive experiences while engaging with fellow students and academic staff from across the world.

Applications for April 2025 are open! Important dates:

  • Application deadline: March 10
  • Registration deadline: March 24
  • Classes start April 8

If you have any questions please contact the University of London

View the Prospectus; Programme Specification and Schedule of Programme Fees.

Choose your path: Direct entry or Performance-Based Admissions

Whether you have entry qualifications or professional work experience, earning a Bachelor's degree in Marketing can help accelerate your career. If you do not have the standard entry requirements for the bachelor’s degree in Marketing, the University of London welcomes applications via the Performance-Based Admissions route.

To qualify for Performance-Based Admissions you need a minimum of four GCSEs or a High School Diploma (or equivalent) and relevant work experience. If you gain Performance-Based entry to the degree, you’ll also need to achieve a pass (40% weighted average or higher) in one required module to remain on the course. You do not need to complete this module before you enrol, it will simply form part of your first term studying the degree.

Unsure which entry route is best for you? Simply apply via direct entry. If you don’t meet direct-entry criteria, your application will automatically be considered for Performance-Based Admission.

Flexible, pay by module tuition lets you take on the right balance for your lifestyle

  • £14,076 to £18,732 tuition total With flexible payment options, you can pursue a high-quality education at the pace you choose.
  • Pay per module Tuition is paid by module on a pay-as-you-go basis equally across six terms. If you need to pause your coursework for a term, you won’t be charged for that term.
  • Funding your studies You may find potential sources of funding and scholarships here.

Advance your career in Business

  • Gain leadership skills as you learn to improve existing processes and learn to develop and implement a vision for your future career.
  • Courses are grouped into specializations, structured so that you learn skills in combinations that mirror how you’ll actually use them on the job.
  • Graduates of the iMBA program become one of over 800,000 global alumni in the Illinois network.

Advance your career

25% average salary growth

At a time when a 2 percent raise is often the norm, Gies iMBA graduates report an average raise of 25 percent during and immediately after their program, showcasing an instant and significant return on investment that stands out. (2023 survey)

65% received a promotion or job offer

Many business schools track job placement post-graduation. At Gies, since most iMBA students already hold jobs, we instead find out how many received a promotion or took a new job. 65% of iMBA graduates report starting a better job upon finishing, showcasing the immediate ROI of a Gies iMBA degree. (2023 survey)

Positive recruiter outlook

Nine out of ten corporate recruiters expect the demand for business school graduates to remain high or increase in the next five years. (GMAC)

Qualify for in-demand jobs

  • Chief Executive

  • General Manager

  • Financial Manager

  • Management Analyst

Top employing corporations for professionals with business degrees are expected to grow by as much as 17% by 2031 in the U.S., according to the Bureau of Labor Statistics.

Build toward a degree

When you complete these programs, you may have learning recognized for credit toward this degree, if you are admitted and enroll.¹

¹Successful application and enrollment are required. Eligibility requirements apply. Each institution determines the number of credits recognized by completing this content that may count towards degree requirements, considering any existing credits you may have. Click on a specific course for more information.

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Prepare for this degree

These courses may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.

Frequently asked questions

Your certificate will show that you have successfully completed the Bachelor of Science in Marketing. It will also show that the awarding body is the University of London with academic direction provided by Royal Holloway, University of London.

Students who take this degree will be ready to work in a range of marketing roles such as:

  • Brand Ambassador
  • Strategic Marketer
  • Marketing Manager
  • Campaign Designer
  • Consumer Analyst
  • Social Media specialist
  • Creative Manager

This programme leads to a recognised UK degree qualification. It does not have any additional professional accreditation at this time.