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    68 results for "content writing"

    • Free

      University of California, Davis

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Marketing, Entrepreneurship, Leadership and Management, Influencing, Communication, Strategy, Writing, Strategy and Operations, Brand Management, Sales

      4.5

      (3.5k reviews)

      Intermediate · Course

    • University of Michigan

      University of Michigan

      Good with Words: Writing and Editing

      Skills you'll gain: Communication, Editing, Entrepreneurship, Leadership and Management, Marketing, Project Management, Sales, Strategy, Strategy and Operations, Writing

      4.7

      (1.7k reviews)

      Beginner · Specialization

    • Free

      Lund University

      Lund University

      Writing in English at University

      4.6

      (448 reviews)

      Beginner · Course

    • Coursera Project Network

      Coursera Project Network

      Google Ads for Beginners

      Skills you'll gain: Marketing, Google AdWords, Advertising, Communication, Google AdSense, Digital Marketing

      4.5

      (3.1k reviews)

      Beginner · Guided Project

    • University of California, Davis

      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Accounting, Algorithms, Back-End Web Development, Communication, Data Analysis, Data Management, Data Model, Data Structures, Digital Marketing, Entrepreneurship, Forecasting, Human Computer Interaction, Influencing, Leadership and Management, Market Research, Marketing, Mathematical Optimization, Mathematics, Persona Research, Probability & Statistics, Research and Design, Sales, Social Media, Social Media Marketing, Software Architecture, Software Engineering, Software Testing, Strategy, Strategy and Operations, Theoretical Computer Science, User Experience, Web Development

      4.6

      (10.7k reviews)

      Beginner · Specialization

    • Free

      Stanford University

      Stanford University

      Writing in the Sciences

      Skills you'll gain: Communication, Writing

      4.9

      (6.4k reviews)

      Beginner · Course

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      Free

      UNSW Sydney (The University of New South Wales)

      UNSW Sydney (The University of New South Wales)

      Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

      Skills you'll gain: Entrepreneurship, Research and Design, Communication, Marketing, Creativity, Sales, Strategy and Operations, Leadership and Management, Human Computer Interaction, Audience, Computer Graphics, Storytelling, Interactivity, Experience, Interactive Design, Strategy, Writing

      4.7

      (703 reviews)

      Mixed · Course

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      Coursera Project Network

      Coursera Project Network

      Use WordPress to Create a Blog for your Business

      Skills you'll gain: Web Development, Web Development Tools, Web, Software Engineering Tools, Wordpress

      4.5

      (1.5k reviews)

      Beginner · Guided Project

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      Coursera Project Network

      Coursera Project Network

      Create a Promotional Video using Canva

      Skills you'll gain: Marketing, Editing

      4.4

      (328 reviews)

      Beginner · Guided Project

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      Free

      Michigan State University

      Michigan State University

      Script Writing: Write a Pilot Episode for a TV or Web Series (Project-Centered Course)

      Skills you'll gain: Research and Design, Entrepreneurship, Communication, Creativity, Writing

      4.5

      (666 reviews)

      Mixed · Course

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      Coursera Project Network

      Coursera Project Network

      Build a Full Website using WordPress

      Skills you'll gain: Web Development, Web Development Tools, Software Engineering Tools, Wordpress, Web, Web Design, Software Engineering

      4.4

      (3k reviews)

      Advanced · Guided Project

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      Free

      University of Washington

      University of Washington

      Lesson | Business English Skills: How to Navigate Tone, Formality, and Directness in Emails

      4.5

      (90 reviews)

      Intermediate · Course

    1234…6

    In summary, here are 10 of our most popular content writing courses

    • The Strategy of Content Marketing: University of California, Davis
    • Good with Words: Writing and Editing: University of Michigan
    • Writing in English at University: Lund University
    • Google Ads for Beginners: Coursera Project Network
    • Search Engine Optimization (SEO): University of California, Davis
    • Writing in the Sciences: Stanford University
    • Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences: UNSW Sydney (The University of New South Wales)
    • Use WordPress to Create a Blog for your Business: Coursera Project Network
    • Create a Promotional Video using Canva: Coursera Project Network
    • Script Writing: Write a Pilot Episode for a TV or Web Series (Project-Centered Course): Michigan State University

    Skills you can learn in Business Essentials

    Analytics (37)
    Presentation (33)
    Modeling (29)
    Business Analytics (27)
    Language (26)
    Microsoft Excel (26)
    Writing (26)
    Speech (18)
    Plan (17)
    Business Communication (16)
    Decision-making (16)
    Leadership (15)

    Frequently Asked Questions about Content Writing

    • Content writing is the creation of content specifically for internet channels, including blogs, social media, e-commerce sites, and more. In the context of the Web, “content” means information that is targeted towards the interests of a desired audience. Because good content writing can improve search engine optimization (SEO) rankings, reach famous influencers, and otherwise increase the prominence of a brand, content marketing has become an important part of marketing and communications strategy for many companies.

      While writing for content marketing is similar to traditional copywriting in advertising, it is different in both form and function. Blogs and other pieces of content writing are often hundreds or thousands of words, and seek to deliver free, valuable content to your audience with a goal of attracting them and ultimately turning them into customers. Copywriting is typically focused on shorter advertisements, webpage design elements, and emails that aim to convince the audience to take a specific action like buying a product or signing up for a mailing list.

      Despite these differences, content writing and copywriting both rely on many of the same types of good writing skills. Like copywriters, content writers must be able to write with both creativity and clarity, and they must possess excellent editing skills to meet word counts and keep their finished product focused on the goal. And, in the words of leading content writing site Copyblogger, the top professionals in this field must “combine strategic copywriting with great content to get the best of both worlds”.‎

    • If you are a writer interested in working in the world of advertising and marketing, a background in content marketing has become an essential part of the job description in the 21st century. With strong writing and editing skills, this career path can offer you fast-paced and engaging work as well as good pay.

      Alternatively, if you have an understanding of how content writing fits within today’s marketing landscape, you may become a marketing research analyst or marketing manager. According to the Bureau of Labor Statistics, marketing manager jobs pay a median wage of $135,900 per year, and “advertising managers who can navigate the digital world should have the best prospects.”‎

    • Yes, you can! Content writing is native to the internet, just like Coursera’s industry-leading online learning platform. With Coursera, you can take courses covering every aspect of the digital marketing world, including content writing, from top-ranked schools like Northwestern University, and University of Michigan. You can even take a course on content marketing jointly presented by University of California Davis and Copyblogger, a leading authority in the field.‎

    • Some of the skills or experience you may need to already have before learning content marketing include having the ability to clearly communicate through writing, proficiency working on a computer, and being comfortable researching information on the internet. If you can complete short- and long-term projects quickly, you may already have some of the skills needed to learn content writing. If you have done any copywriting, SEO and keyword research, or marketing, you may already have the experience needed to learn cutting-edge content writing strategies and techniques. In addition, if you have any experience using content management systems or other emerging digital delivery platforms and technologies, you could be well on your way to learning content writing.‎

    • There are many career paths for someone who studied content writing, including writing, editing, and content creation for a vast array of online websites. The most common career path for a content writer includes becoming a web content provider for online publications, e-commerce sites, and blogs. Another common career path for someone in content writing is to become a paid social media contributor, better known as an influencer. There are still plenty of traditional career paths for someone in content writing, such as marketing and journalism, but the content will be posted online instead of only published in print.‎

    • The topics you can study that are related to content writing may include advanced SEO strategies, social media marketing and management, Google Ads, and Google Analytics. If you are planning to open or run a social media site, blog, or e-commerce site, brand management is another topic to consider studying.‎

    • The types of places that hire people with a background in content writing include any company or agency that requires a solid and consistent online presence through online content, also known as campaigns. Places that need content writers can range from hospitals and health care providers to educational facilities, local businesses, and national retailers. Oftentimes, the types of places that hire content writers offer work that is remote because it is done on the internet.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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