What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Filter by

Subject
Required

Business(1,647)

Data Science(1,016)

Information Technology(440)

Computer Science(352)

Language
Required

The language used throughout the course, in both instruction and assessments.

English(2,746)

Spanish(1,575)

French(1,362)

Arabic(1,329)

Learning Product
Required

Guided Projects(723)

Build job-relevant skills in under 2 hours with hands-on tutorials.

Courses(2,367)

Learn from top instructors with graded assignments, videos, and discussion forums.

Projects(119)

Learn a new tool or skill in an interactive, hands-on environment.

Specializations(410)

Get in-depth knowledge of a subject by completing a series of courses and projects.

Professional Certificates(84)

Earn career credentials from industry leaders that demonstrate your expertise.

MasterTrack® Certificates(7)

Earn career credentials while taking courses that count towards your Master’s degree.

Degrees(28)

Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.

Postgraduate Diploma(1)

Complete graduate-level learning without committing to a full degree program.

Graduate Certificates(15)

Earn a university-issued career credential in a flexible, interactive format.

University Certificates(4)

Graduate level learning within reach.

Level
Required

Beginner(2,209)

Intermediate(1,099)

Advanced(93)

Mixed(302)

Duration
Required

Less Than 2 Hours(842)

1-4 Weeks(1,372)

1-3 Months(1,081)

3-6 Months(407)

6-12 Months(27)

1-4 Years(28)

Skills
Required

Data Analysis(1,171)

Big Data(486)

Data-Driven Decision-Making(430)

Statistical Analysis(402)

Subtitles
Required

English(3,006)

Spanish(1,725)

French(1,531)

Arabic(1,475)

Educator
Required

Coursera Project Network(724)

Google Cloud(322)

Coursera Instructor Network(122)

Johns Hopkins University(113)

Results for "marketing analytics"

University of Colorado Boulder
BiteSize Python: Data Visualization
Skills you'll gain: Matplotlib, Plotly, Seaborn, Data Visualization Software, Statistical Visualization, Interactive Data Visualization, Data Presentation, Data Storytelling, Scatter Plots, Box Plots, Heat Maps, Histogram, Data Analysis
Intermediate · Course · 1 - 3 Months
Google Cloud
Preparing for Professional Data Engineer Journey - Español
Skills you'll gain: Data Pipelines, Google Cloud Platform, Data Processing, Data Migration, Data Infrastructure, Data Warehousing, Data Storage, Data Management, Data Analysis, Automation, Data Security
Advanced · Course · 1 - 3 Months
Packt
Preprocessing Unstructured Data for LLMs and RAG Systems
Skills you'll gain: Unstructured Data, Data Processing, Text Mining, Generative AI, Semantic Web, Data Transformation, Development Environment, Application Frameworks, Data Cleansing, Information Architecture, Document Management, Application Programming Interface (API), Image Analysis, Metadata Management, Hypertext Markup Language (HTML)
Intermediate · Course · 1 - 3 Months
Status: Free
Google Cloud
Attention Mechanism - 한국어
Skills you'll gain: Applied Machine Learning, Artificial Neural Networks, Deep Learning, Natural Language Processing, Machine Learning, Text Mining, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Getting Started with Vertex AI Gemini 1.5 Flash
Skills you'll gain: Generative AI, Google Cloud Platform, Data Analysis, Image Analysis, Data Processing, Unstructured Data, Text Mining, Artificial Intelligence
Beginner · Project · Less Than 2 Hours
Coursera Project Network
Wie erstellen Sie einen Facebook-Geschäftsführer
Skills you'll gain: Facebook, Social Media Management, Account Management, Social Media, User Accounts, Asset Management, Business Management, Digital Assets
Beginner · Guided Project · Less Than 2 Hours
Google Cloud
Building Resilient Streaming Analytics Systems on GC - 한국어
Skills you'll gain: Data Pipelines, Google Cloud Platform, Real Time Data, Data Processing, Big Data, Analytics, Cloud Services, Performance Tuning, Scalability
Intermediate · Course · 1 - 3 Months
Google Cloud
Logging and Monitoring in GC - Português Brasileiro
Skills you'll gain: Application Performance Management, System Monitoring, Google Cloud Platform, Cloud Management, Performance Tuning, Debugging, Cloud Security, Continuous Monitoring, Identity and Access Management, Analytics, Cloud Storage, Anomaly Detection, Query Languages
Beginner · Course · 1 - 3 Months
Johns Hopkins University
Datos para Avanzar en la Salud Poblacional
Skills you'll gain: Data Quality, Health Assessment, Data Sharing, Data-Driven Decision-Making, Health Care, Data Analysis, Data Management, Data Collection, Data Storytelling, Data Presentation, Policy Analysis, Policy Development, Technical Communication, Program Evaluation, Diversity Equity and Inclusion Initiatives
Beginner · Course · 1 - 4 Weeks
Status: Free
Google Cloud
Encoder-Decoder Architecture - בעברית
Skills you'll gain: Keras (Neural Network Library), Tensorflow, Machine Learning Methods, Applied Machine Learning, Deep Learning, Machine Learning, Artificial Neural Networks, Natural Language Processing, Text Mining
Advanced · Course · 1 - 4 Weeks
Status: Free
Google Cloud
Create Image Captioning Models - 繁體中文
Skills you'll gain: Image Analysis, Generative AI, Deep Learning, Computer Vision, Text Mining
Advanced · Course · 1 - 4 Weeks
Google Cloud
Exploring and Preparing Your Data with BigQuery - Français
Skills you'll gain: Data Transformation, Big Data, Data Cleansing, Google Cloud Platform, Data Processing, Data Analysis, Analytics, Data Warehousing, SQL, Query Languages, Cloud Computing
Beginner · Course · 1 - 3 Months