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    Results for "marketing strategy"

    • Status: New
      New
      G

      Google Cloud

      Pengantar Keamanan di Dunia AI

      Skills you'll gain: Threat Modeling, Threat Management, Security Strategy, Data Security, Personally Identifiable Information, Security Controls, Infrastructure Security, Security Engineering, Artificial Intelligence, Cyber Risk, Risk Management Framework

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - 简体中文

      Skills you'll gain: Applied Machine Learning, Big Data, Business Intelligence, Generative AI, Customer Relationship Management, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), SQL, Prompt Engineering, Data Analysis, Python Programming

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      AI 보안 소개

      Skills you'll gain: Security Strategy, Threat Modeling, Threat Management, Security Requirements Analysis, Information Assurance, Cybersecurity, Security Controls, Data Security, Artificial Intelligence, Machine Learning

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      Introdução à segurança no mundo da IA

      Skills you'll gain: Security Strategy, Data Security, Risk Management, Safety and Security, Data Ethics, Business Risk Management, Regulation and Legal Compliance, Compliance Management, Cybersecurity, Infrastructure Security, Artificial Intelligence, Machine Learning, Generative AI

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      AI 时代安全性简介

      Skills you'll gain: Data Security, Security Strategy, Security Management, Information Assurance, Threat Modeling, Security Controls, Infrastructure Security, Security Requirements Analysis, Cybersecurity, Artificial Intelligence, Threat Detection, Machine Learning

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      Modernisasi Situs dengan AI Generatif di Google Cloud

      Skills you'll gain: Generative AI, AI Personalization, Prompt Engineering, Large Language Modeling, Web Content, Google Cloud Platform, UI/UX Strategy, User Experience, Information Architecture, Content Management, Image Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      Accélérer l'échange de connaissances avec Agentspace

      Skills you'll gain: Google Workspace, Application Performance Management, Enterprise Application Management, Productivity Software, OAuth, Cloud Applications, Identity and Access Management, Application Deployment, System Monitoring, Application Programming Interface (API), AI Personalization, Data Store, Search Engine Marketing

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Digital Marketing

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of London

      Bachelor of Science in Marketing

      Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Supply Chain Management, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Branding, Economic Development, Cultural Diversity

      Earn a degree

      Degree · 1 - 4 Years

    • O

      O.P. Jindal Global University

      M.A. in International Relations, Security, and Strategy

      Skills you'll gain: Diplomacy, Intelligence Collection and Analysis, Surveys, Environmental Laws, Environment, Qualitative Research, Sampling (Statistics), R Programming, Environmental Issue, Political Sciences, Statistical Analysis, Economic Development, International Relations, Cybersecurity, Socioeconomics, Governance, Mitigation, Public Safety and National Security, Social Studies, Social Sciences

      Earn a degree

      Degree · 1 - 4 Years

    • H

      HEC Paris

      Innovation Management and Entrepreneurship University Certificate

      Skills you'll gain: New Product Development, Social Media Strategy, Business Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Project Controls, Stakeholder Engagement, Social Media, Product Development, Decision Making, Content Marketing, Process Analysis, Strategic Decision-Making, Business Operations, Business Planning, Lean Methodologies, Strategic Thinking, Innovation

      University Certificate · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Master of Business Administration (iMBA)

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Data Collection, Corporate Tax

      Earn a degree

      Degree · 1 - 4 Years

    Searches related to marketing strategy

    marketing strategy for engineers and technologists
    marketing strategy for entrepreneurs
    marketing strategy capstone project
    the "who" of the marketing strategy:segmentation & targeting
    digital marketing strategy
    influencer marketing strategy
    retail marketing strategy
    fundamentals of marketing strategy
    1…292293294…295

    In summary, here are 10 of our most popular marketing strategy courses

    • Pengantar Keamanan di Dunia AI: Google Cloud
    • Work with Gemini Models in BigQuery - 简体中文: Google Cloud
    • AI 보안 소개: Google Cloud
    • Introdução à segurança no mundo da IA: Google Cloud
    • AI 时代安全性简介: Google Cloud
    • Modernisasi Situs dengan AI Generatif di Google Cloud: Google Cloud
    • Accélérer l'échange de connaissances avec Agentspace: Google Cloud
    • Graduate Certificate in Digital Marketing: University of Illinois at Urbana-Champaign
    • Bachelor of Science in Marketing: University of London
    • M.A. in International Relations, Security, and Strategy: O.P. Jindal Global University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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