What are the best digital marketing courses on Coursera?

Top digital marketing courses include programs from institutions like the University of Illinois , Meta , and Google . You can explore topics like SEO , social media marketing , email campaigns , analytics , and marketing strategy—all at your own pace.

Can I learn digital marketing for free on Coursera?

Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a digital marketing course?

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email , social media , and search engines .

Do I need marketing experience to start learning digital marketing?

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO , paid ads, or influencer marketing .

Can a Coursera digital marketing course help me get a job?

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.

Are there free digital marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Top Digital Marketing Courses - Learn Digital Marketing Online

O.P. Jindal Global University

MBA Business Analytics

Skills you'll gain: Design Thinking, Data Storytelling, Operations Management, Active Listening, Data Visualization, Environmental Social And Corporate Governance (ESG), Working Capital, Financial Statement Analysis, Database Management, Sampling (Statistics), Project Estimation, Business Analytics, Global Marketing, Predictive Analytics, Human Resources Management and Planning, Internet Of Things, Big Data, Regression Analysis, Employee Performance Management, Marketing

University of Illinois at Urbana-Champaign

Managerial Economics & Business Analysis Graduate Certificate

Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

University of Illinois at Urbana-Champaign

Global Challenges in Business Graduate Certificate

Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

Universidad de los Andes

Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®

Skills you'll gain: Network Analysis, Data Storytelling, Data Visualization, Data Presentation, Predictive Modeling, Marketing Analytics, Statistical Machine Learning, Financial Statement Analysis, Predictive Analytics, Product Marketing, Financial Data, Machine Learning, Dashboard, Advertising, Data Cleansing, Operations Research, Natural Language Processing, Random Forest Algorithm, Mathematical Modeling, Systems Analysis

Pontificia Universidad Católica de Chile

Magíster en Business Analytics

Skills you'll gain: Customer Analysis, Descriptive Analytics, Revenue Management, FinTech, Web Scraping, People Analytics, Time Series Analysis and Forecasting, Biostatistics, Predictive Analytics, Statistical Reporting, Cloud Security, Data Ethics, Governance, Risk Analysis, Network Analysis, Digital Transformation, Dimensionality Reduction, Sampling (Statistics), Peer Review, Predictive Modeling

Pontificia Universidad Católica de Chile

Magíster en Ciencia de Datos

Skills you'll gain: Customer Analysis, Data Ethics, Descriptive Analytics, Revenue Management, FinTech, Web Scraping, People Analytics, Time Series Analysis and Forecasting, Biostatistics, Predictive Analytics, Statistical Reporting, Supervised Learning, Digital Transformation, Cloud Security, Governance, Risk Analysis, Network Analysis, Exploratory Data Analysis, Dimensionality Reduction, Sampling (Statistics)

University of Illinois at Urbana-Champaign

Graduate Certificate in Accounting Data Analytics

Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

University of Illinois at Urbana-Champaign

CPA Pathways Graduate Certificate

Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

University of Huddersfield

MSc Management

Skills you'll gain:

Pontificia Universidad Católica de Chile

Magíster en Salud Pública Global

Skills you'll gain: Epidemiology, Public Health and Disease Prevention, Descriptive Analytics, Biostatistics, Statistical Reporting, Gerontology, Cloud Security, Healthcare Ethics, Digital Transformation, Sampling (Statistics), Assertiveness, Telehealth, Health Disparities, Health Administration, Public Health, Object Oriented Programming (OOP), Policy Analysis, Research Reports, Health Systems, Occupational Safety and Health Administration (OSHA)

HEC Paris

Trust Based Leadership University Certificate

Skills you'll gain:

University of Illinois at Urbana-Champaign

Business Analytics Graduate Certificate

Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

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