What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Filter by

Subject

Required

Business(1,635)

Data Science(1,013)

Information Technology(430)

Computer Science(351)

Language

Required

The language used throughout the course, in both instruction and assessments.

English(2,718)

Spanish(1,572)

French(1,362)

Arabic(1,328)

Learning Product

Required

Guided Projects(725)

Build job-relevant skills in under 2 hours with hands-on tutorials.

Courses(2,336)

Learn from top instructors with graded assignments, videos, and discussion forums.

Projects(118)

Learn a new tool or skill in an interactive, hands-on environment.

Specializations(410)

Get in-depth knowledge of a subject by completing a series of courses and projects.

Professional Certificates(84)

Earn career credentials from industry leaders that demonstrate your expertise.

MasterTrack® Certificates(7)

Earn career credentials while taking courses that count towards your Master’s degree.

Degrees(28)

Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.

Postgraduate Diploma(1)

Complete graduate-level learning without committing to a full degree program.

Graduate Certificates(15)

Earn a university-issued career credential in a flexible, interactive format.

University Certificates(5)

Graduate level learning within reach.

Level

Required

Beginner(2,187)

Intermediate(1,091)

Advanced(95)

Mixed(300)

Duration

Required

Less Than 2 Hours(843)

1-4 Weeks(1,349)

1-3 Months(1,072)

3-6 Months(408)

6-12 Months(28)

1-4 Years(28)

Skills

Required

Data Analysis(1,159)

Big Data(485)

Data-Driven Decision-Making(418)

Statistical Analysis(390)

Subtitles

Required

English(2,976)

Spanish(1,721)

French(1,528)

Arabic(1,472)

Educator

Required

Coursera Project Network(726)

Google Cloud(324)

Coursera Instructor Network(118)

Johns Hopkins University(112)

Results for "marketing analytics"

Status: Free
Coursera Instructor Network
Data Engineering: Pipelines, ETL, Hadoop
Skills you'll gain: Data Pipelines, Apache Hadoop, Extract, Transform, Load, Data Transformation, Apache Hive, Data-Driven Decision-Making, Big Data, Data Warehousing, Data Infrastructure, Data Lakes, Data Architecture, Apache Spark, Data Integration, Data Processing, SQL Server Integration Services (SSIS), Data Management
Intermediate · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Copilot for Beginners: Sales Data Analysis in Excel
Skills you'll gain: Microsoft Excel, Data Cleansing, Data Visualization Software, Spreadsheet Software, Trend Analysis, Forecasting, Data Manipulation, Sales, Data Analysis, Data Transformation, Generative AI
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
إنشاء لوحة تحكم للبورصة باستخدام أوراق جوجل
Skills you'll gain: Google Sheets, Excel Formulas, Spreadsheet Software, Dashboard, Real Time Data, Market Data, Data Visualization Software, Data Analysis, Financial Data
4.8
Rating, 4.8 out of 5 stars
9 reviews
Intermediate · Guided Project · Less Than 2 Hours
SkillUp EdTech
Practice Exam for Tableau Certified Data Analyst
Skills you'll gain: Tableau Software, Data Storytelling, Data Visualization Software, Data Analysis, Dashboard, Business Intelligence, Interactive Data Visualization
4.7
Rating, 4.7 out of 5 stars
19 reviews
Advanced · Course · 1 - 4 Weeks
Coursera Project Network
Comment importer vos contacts sur MailChimp
Skills you'll gain: Data Import/Export, Email Marketing, Campaign Management, User Accounts
Beginner · Guided Project · Less Than 2 Hours
University of Minnesota
Predictive Analytics Project Ideation
Skills you'll gain: Predictive Modeling, Predictive Analytics, Project Design, Business Analytics, Applied Machine Learning, Solution Design, Customer Analysis, Machine Learning, Brainstorming, Sprint Planning, Deep Learning, Quality Control, Time Series Analysis and Forecasting, Decision Tree Learning
Beginner · Course · 1 - 3 Months
Universidad de los Andes
Arquitecturas de Big Data
Skills you'll gain: Public Cloud, Big Data, Apache Hadoop, Apache Spark, Data Architecture, Cloud Platforms, Cloud Services, Distributed Computing, Cloud Computing, Scalability, NoSQL, File Systems, Data Storage
Beginner · Course · 1 - 3 Months
Coursera Project Network
Simulation of Call Centre Operations Using R Simmer
Skills you'll gain: Simulations, Data Analysis, Plot (Graphics), Statistical Methods, R Programming, Statistical Analysis
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Instructor Network
Big Data Technologies and Applications
Skills you'll gain: Big Data, Data Processing, Data Analysis, Analytics, Apache Spark, Data Storage Technologies, Data Manipulation, Apache Hadoop, Real Time Data, Business Intelligence, Distributed Computing
4.8
Rating, 4.8 out of 5 stars
6 reviews
Beginner · Course · 1 - 4 Weeks
Google Cloud
BigQuery Soccer Data Analytical Insight
Skills you'll gain: Big Data, Analytics, Query Languages, Data Analysis, Data Mining, SQL
Beginner · Project · Less Than 2 Hours
Coursera Project Network
Crea Diseños de Marketing en Redes Sociales con Canva
Skills you'll gain: Canva (Software), Graphic and Visual Design Software, Marketing Design, Social Media Content, Graphic Design, Editing, Digital Design, Content Creation, Design, Typography, Presentations, Export Control
Beginner · Guided Project · Less Than 2 Hours
Corporate Finance Institute
Tableau Trading Dashboard
Skills you'll gain: Tableau Software, Business Intelligence, Dashboard, Technical Analysis, Market Data, Investment Banking, Tree Maps, Financial Trading, Interactive Data Visualization, Data Visualization Software, Market Analysis, Data Analysis, Trend Analysis, Heat Maps, SQL
Beginner · Course · 1 - 3 Months