What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Results for "marketing analytics"

Status: Free
Universiteit Leiden
Population Health: Study Design
Skills you'll gain: Data Analysis, Research Design, Epidemiology, Statistical Analysis, Clinical Research, Biostatistics, Quantitative Research, Probability & Statistics, Research Methodologies, Risk Analysis
4.3
Rating, 4.3 out of 5 stars
20 reviews
Intermediate · Course · 1 - 3 Months
Edureka
Applied Data Analytics with Python and SQL
Skills you'll gain: Web Scraping, SQL, Pandas (Python Package), Database Management, Databases, Microsoft SQL Servers, Data Manipulation, Data Analysis, Analytics, NumPy, Data Visualization Software, Data Processing, Programming Principles, Python Programming, Scripting, Scripting Languages
Intermediate · Course · 1 - 4 Weeks
University of Colorado Boulder
ANOVA and Experimental Design
Skills you'll gain: Statistical Hypothesis Testing, Experimentation, Research Design, Statistical Analysis, Data Ethics, Statistical Modeling, Data Science, A/B Testing, Data Analysis, Quantitative Research, Regression Analysis, Statistical Inference, Probability & Statistics
Build toward a degree
3.9
Rating, 3.9 out of 5 stars
18 reviews
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Attention Mechanism
Skills you'll gain: Artificial Neural Networks, Deep Learning, Performance Tuning, Natural Language Processing, Text Mining, Machine Learning
4.2
Rating, 4.2 out of 5 stars
46 reviews
Advanced · Course · 1 - 4 Weeks
Coursera Project Network
Basic Statistics in Python (Correlations and T-tests)
Skills you'll gain: Exploratory Data Analysis, Box Plots, Correlation Analysis, Data Visualization, Scatter Plots, Data Cleansing, Statistical Visualization, Data Manipulation, Pandas (Python Package), Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Data Analysis, Probability & Statistics, Python Programming
4.3
Rating, 4.3 out of 5 stars
32 reviews
Beginner · Guided Project · Less Than 2 Hours
Universidad Nacional Autónoma de México
Python: de cero a analista de datos
Skills you'll gain: Exploratory Data Analysis, Matplotlib, Pandas (Python Package), Extract, Transform, Load, Data Analysis, NumPy, Package and Software Management, Time Series Analysis and Forecasting, Data Visualization Software, Data Science, Python Programming, Jupyter, Graphing, Data Processing, Data Import/Export, Data Manipulation, Scripting, Software Installation, Computational Thinking, Mac OS
4.1
Rating, 4.1 out of 5 stars
28 reviews
Beginner · Specialization · 3 - 6 Months
Status: Free
Coursera Project Network
Data Preparation with Alteryx: Automating Analytics
Skills you'll gain: Data Cleansing, Data Transformation, Alteryx, Data Manipulation, Data Import/Export, Data Processing, Workflow Management, Scheduling, Automation, Analysis
Intermediate · Guided Project · Less Than 2 Hours
Universidad de Palermo
Publicidad
Skills you'll gain: Advertising, Social Media Management, Marketing Communications, Advertising Campaigns, Social Media, Integrated Marketing Communications, Marketing, Strategic Communication, Promotional Strategies, Media Planning, Communication Strategies, Marketing Management, Communication, Digital Marketing, Target Audience
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Intro to Data Analytics, SQL, and EDA Using Python
Skills you'll gain: SQL, Data Analysis, Seaborn, Exploratory Data Analysis, Analytics, Database Management, Data Visualization Software, Data Storage, Data Storage Technologies, Pandas (Python Package), Big Data, Data Science, Relational Databases, Data Manipulation, Data Cleansing, NumPy
Beginner · Course · 1 - 4 Weeks
Status: Free
Illinois Tech
Innovation and International Strategy
Skills you'll gain: Product Lifecycle Management, Global Marketing, Innovation, Market Opportunities, Market Analysis, New Product Development, Technology Strategies, Competitive Analysis, Growth Strategies, Business Strategy, Go To Market Strategy, Strategic Decision-Making
Build toward a degree
4.9
Rating, 4.9 out of 5 stars
26 reviews
Intermediate · Course · 1 - 3 Months
Olay
Cosmetic Product Development
Skills you'll gain: Product Development, Packaging and Labeling, Prototyping, New Product Development, Product Design, Research and Design, Ideation, Customer Insights, Feasibility Studies, Product Lifecycle Management, Customer Analysis, Product Testing, Verification And Validation, Manufacturing Processes, Product Quality (QA/QC), Consumer Behaviour, Market Research, Innovation, Quality Assessment, Quality Assurance
4.7
Rating, 4.7 out of 5 stars
35 reviews
Beginner · Course · 1 - 4 Weeks
Meta
مشروع كابستون للتسويق عبر وسائل التواصل الاجتماعي من فيسبوك
Skills you'll gain: Facebook, Social Media Marketing, Marketing, Campaign Management, Social Media, Marketing Communications, Presentations, Digital Marketing, Report Writing, Performance Reporting, Communication
4.9
Rating, 4.9 out of 5 stars
9 reviews
Beginner · Course · 1 - 4 Weeks