A sales associate works in a store to sell products to customers. Like cashiers, they can work to process customers’ payments, but typically have other responsibilities like helping customers find products that fit their needs or restocking shelves.
In the retail industry, a sales associate has multiple opportunities to interact with customers and create a pleasant shopping experience. According to Forbes, stores are redesigning their sales floors, offering seamless shopper experiences across physical and online store fronts, and using social listening strategies to understand customers better [1]. With these emerging trends, sales associates play an important role in driving sales for retail businesses.
Keep reading to learn more about what retail sales associates do, how to become one, and how you can advance your sales career through experience and education.
As a sales associate, you represent the company you work for. Think of yourself as the "face" of the brand, in the minds of the shopper. With excellent sales skills, you can help increase profits for your employer and improve the experience for customers at the same time. Your daily sales associate duties might include:
Greeting and interacting with customers at the door and on the sales floor
Listening to a customer’s needs and suggesting appropriate products
Upselling or encouraging customers to buy other products that may complement their needs
Checking and maintaining inventory of products
Learning as much as you can about a product so you can answer customer questions
Helping with marketing campaigns, loyalty programs, and store promotions
Creating displays and hanging signs
Processing customer payments at a cash register
Wrapping, packaging, or bagging purchased products
Promoting sales and new products
Stocking shelves with new inventory
Processing returns and exchanges
Retail sales workers, including sales associates, earn a median hourly wage of $14.03, according to the US Bureau of Labor Statistics (BLS) [2]. How much you make can depend on local minimum wage laws, the company you work for, and your level of experience. Some sales associates may also earn more if they receive a commission.
Sales associates can work part-time or full-time, and full-time workers may also get additional benefits, such as health care or paid time off.
If becoming a sales associate sounds like a career path you’d like to explore, use these seven strategies to get started.
Taking some extra time to sharpen your resume and prepare for an interview can help you stand out above other applicants. In a resume, note previous sales experience, other work experience, volunteer work, involvement in school clubs, and other qualifications that demonstrate your sales associate potential.
Before an interview, brush up on the store's history, research the products they sell, and be prepared to talk about why you want to work there. Do a practice interview at home before going in for the real thing.
Read more: 11 Interviewing Skills to Benefit Your Career
Data compiled by career sites Zippia and ZipRecruiter show that customer service is the skill listed most often on resumes and job descriptions [3, 4]. According to these sites, employers also look for the following:
Cashier experience to check customers out and process payments with ease
Communication skills to explain products to customers, answer questions, approach customers with confidence, and make suggestions
Sales floor experience for greeting customers and guiding them through the shopping experience
Cash handling and basic math experience to make change with or without technology
Loss prevention experience to optimize store operations and increase security
Product knowledge and enthusiasm to convey products’ strengths to a customer
To stand out among other applicants, consider cultivating business acumen and the ability to work under pressure. These skills can be useful when helping to place products and signage, driving sales, managing an increase in foot traffic during holidays and weekends, and handling customer objections.
Many retailers need extra support on the sales floor during their busy seasons and are more willing to hire new workers. Working as a seasonal sales associate can get your foot in the door in the retail industry, and provide you with experience to put down on your resume to make you more competitive for other positions in the future.
The winter holiday season is generally the busiest time of the year for many stores, but some tourist destinations may be busier in the summer months.
Retail businesses make use of sales technology and software to ring up purchases, keep track of inventory, and track customer data. Build skills in Microsoft Office and Excel, favored by employers, according to ZipRecruiter's sales associate job description data [4], as well as customer relationship management tools like Hubspot and Salesforce.
Many sales associate jobs are entry-level positions, and if you have the right skills and make a good impression, a store manager may hire you without experience. Consider applying to other retail roles such as stock person or delivery driver. This can familiarize you with a retail environment and make you a more competitive candidate when you apply for positions in the future.
Additional sales roles include sales representative and sales development representative.
Stores often try to hire people who fit the image of the product they sell. Apply to places that you actually buy from, such as your favorite clothing stores, book stores, or electronics stores. Having a true appreciation for the products that you sell will make you a more effective and genuine salesperson. Hiring managers will also appreciate your familiarity with their products.
You may find a number of job openings for sales associate position that don't require a college degree. If you're still in high school, consider taking courses that may help you pursue a career in sales, like business, marketing, communications, and psychology. A college degree could help your resume stand out and put you on a faster track to managerial positions.
According to Zippia's research, 38 percent of sales associate job applicants have a bachelor's degree, 18 percent have an associate's degree, and 32 percent have a high school diploma [5].
Building the right sales skills can enhance your resume and make you stand out as a candidate. Get job ready for a career in sales with the Salesforce Sales Development Representative Professional Certificate or with HubSpot Sales Representative Professional Certificate.
Sales associates can work in small stores, department stores, large warehouses, car dealerships, malls, and anywhere else that products and services are sold. The environment can be quiet or fast-paced, depending on several factors like size, location, and season. You'll typically be required to wear a uniform or dress within specific company guidelines so that you look presentable and customers can recognize you as an employee.
Retailers create schedules based on their needs, which means you may work days, evenings, weekends, or overnight. Sales associate jobs can be part-time, full-time, or seasonal.
The job outlook for sales associates over the next decade isn’t projected to grow or decline much, according to the BLS, though the increase in online retail sales may have an impact on this. There are currently over 4 million retail sales associates in the country [2].
Forbes. "The 5 Biggest Retail Trends for 2023, https://www.forbes.com/sites/shelleykohan/2022/12/23/the-5-biggest-retail-trends-for-2023/?sh=54e0e0ba7176." Accessed January 12, 2023.
US Bureau of Labor Statistics. "Occupational Outlook Handbook: Retail Sales Workers, https://www.bls.gov/ooh/sales/retail-sales-workers.htm." Accessed January 12, 2023.
Zippia. "Sales Associate Skills for Your Resume and Career, https://www.zippia.com/sales-associate-jobs/skills/." Accessed January 12, 2023.
ZipRecruiter. "Sales Associate Must-Have Resume Skills and Keywords, https://www.ziprecruiter.com/Career/Sales-Associate/Resume-Keywords-and-Skills." Accessed January 12, 2023.
Zippia. "Sales Associate Education Requirements, https://www.zippia.com/sales-associate-jobs/education/." Accessed January 12, 2023.
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