![[Featured image] A woman with blonde hair and wearing a white jacket and dress is running a meeting with charts and a computer, with a man in a blue jacket and glasses, and a man with a beard.](https://images.ctfassets.net/wp1lcwdav1p1/34EkHkjDlLtTsqHopDx2I8/25e1f6abcced8451e97b46def2fc3347/GettyImages-1199434187__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
What Is Brand Equity? (+ How to Build It)
Discover brand equity and how to build it for your business.
April 18, 2024
Article
Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact-checkers. Our articles are deeply researched and thoroughly reviewed to ensure we are providing trustworthy information and advice for any topic. We understand that taking the next step in your education or career can raise questions. We are here to provide actionable, reliable, and relevant answers so you can achieve your goals.