![[Featured Image] A business woman is on a zoom call presenting information gathered through google A/B testing.](https://images.ctfassets.net/wp1lcwdav1p1/41YhDuWYeI0YGOR25Rgm51/fb929db278bf99c3d7f7eea90dad4e36/GettyImages-2177202712.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
How to Create Google A/B Testing
Google A/B testing via Google Optimize is a way of determining the effectiveness of one option over another before launching a product or website.
January 23, 2025
Article
Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact-checkers. Our articles are deeply researched and thoroughly reviewed to ensure we are providing trustworthy information and advice for any topic. We understand that taking the next step in your education or career can raise questions. We are here to provide actionable, reliable, and relevant answers so you can achieve your goals.