Coursera Staff

Editorial Team

Bio

Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact-checkers. Our articles are deeply researched and thoroughly reviewed to ensure we are providing trustworthy information and advice for any topic. We understand that taking the next step in your education or career can raise questions. We are here to provide actionable, reliable, and relevant answers so you can achieve your goals.

Articles

[Featured Image] Two graphic designers collaborating on a project, using in-demand graphic design skills.

Which UX Design Professional Certificate Is Best for You? Google vs. Microsoft vs. CalArts Specialization

Build important UX design skills with three different programs from esteemed industry and university partners on Coursera. Learn more about their differences and which is best for your career goals.

November 5, 2025

Article

[Featured Image] A marketer works in a sunny office at their computer on generative engine optimization for their content marketing plan.

What Is Generative Engine Optimization?

Discover what generative engine optimization is and why it’s an important part of a successful digital strategy. Explore best practices, benefits, and how to get started.

November 3, 2025

Article

[Featured Image]: Three colleagues model choices to understand what game theory reveals about cooperation and competition.

What Is Game Theory?

Learn what game theory is and how it helps people and organizations understand competitive behavior and make strategic decisions that influence outcomes.

November 3, 2025

Article

[Featured Image]: Two women use answer engine optimization to increase the company's visibility and credibility.

What Is Answer Engine Optimization?

Explore what answer engine optimization is and why it’s necessary for your business to stay competitive in a modern, AI-driven digital landscape.

November 3, 2025

Article

[Featured Image] A person participates in UGC campaigns by taking a selfie with a product.

What Are UGC Campaigns? Examples, Benefits, and How-Tos

Learn what UGC campaigns are, including who uses them and the positive impact this type of marketing may have on your business.

November 3, 2025

Article

[Featured Image] A team of C-level professionals stands together and uses strategic roadmapping to visualize their company's goals and vision.

What Is Strategic Roadmapping?

Learn more about the five Ps of strategic planning and the seven stages of the strategic planning process. Discover the significance of strategic roadmapping, learn how to develop a strategic roadmap, and explore available templates for strategic roadmaps.

November 3, 2025

Article