University of Colorado Boulder
Introduction to Public Relations and the Media Specialization
University of Colorado Boulder

Introduction to Public Relations and the Media Specialization

Launch Your Career in Public Relations. Learn strategies and tools to gain mastery in the field of public relations.

Erin Willis

Instructor: Erin Willis

12,293 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject
4.7

(471 reviews)

Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(471 reviews)

Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand what public relations is and the value it brings to your brand or organization.

  • Apply tenets of public relations theory to your business or organization or to your own personal brand.

  • Produce professional public relations materials such as press releases, social media content, and influencer lists for your professional portfolio.

  • Manage your brand’s reputation and prepare a proactive crisis communication plan for your business or organization. 

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

Placeholder

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Colorado Boulder
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

Specialization - 3 course series

Principles of Public Relations

Course 16 hours4.7 (474 ratings)

What you'll learn

  • Define and describe the practice of public relations and how it differs from related fields like advertising and marketing.

  • Understand how mass media works and how news is produced, and where public relations fits into the process.

  • Identify target audiences and the objectives for persuasive communication.

  • Create public relations tools for practice, and understand how to implement them into daily use.

Skills you'll gain

Category: Press Release
Category: Public Relations
Category: Branding
Category: Influencers

Working with the Media

Course 28 hours4.5 (56 ratings)

What you'll learn

  • Identify organizational mission and core values.

  • Understand how public relations contributes to the branding process.

  • Define mass media theory and its application to PR practice.

  • Analyze mass media and understand PR messaging strategy.

Skills you'll gain

Category: Press Release
Category: Public Relations
Category: Branding
Category: Influencers

The Nuts and Bolts of Public Relations

Course 34 hours4.5 (41 ratings)

What you'll learn

  • Understand the components of the press release and be able to execute your own.

  • Understand strategy in media relations.

  • Identify social media influencers that align with your brand or organization.

Skills you'll gain

Category: Press Release
Category: Public Relations
Category: Branding
Category: Influencers

Instructor

Erin Willis
University of Colorado Boulder
6 Courses22,376 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions