In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.
Principles of Public Relations
Principles of Public Relations
This course is part of Introduction to Public Relations and the Media Specialization
Instructor: Erin Willis
17,643 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.7
(474 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 6 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Define and describe the practice of public relations and how it differs from related fields like advertising and marketing.
Understand how mass media works and how news is produced, and where public relations fits into the process.
Identify target audiences and the objectives for persuasive communication.
Create public relations tools for practice, and understand how to implement them into daily use.
Skills you'll gain
Details to know
Earn a career certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Introduction to Public Relations and the Media Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There are 5 modules in this course
In this module, you will learn the meaning of public relations and understand how different brands use strategic communication to reach target audiences with key messages that advance an organization’s goals.
What's included
6 videos3 readings1 assignment1 discussion prompt
In this module, you will learn about the four-step public relations process that informs public relations planning with both qualitative and quantitative research and shifts the public relations function from tactical to strategic.
What's included
4 videos1 reading1 assignment1 discussion prompt
In this module, you will learn about Corporate Social Responsibility (CSR), a form of self-regulation that contributes to societal goals by engaging in volunteering or ethically-oriented business practices.
What's included
4 videos3 readings1 assignment1 discussion prompt
In this module, you will learn about the different types of jobs available in the field and the different skill sets needed for working in public relations.
What's included
5 videos1 assignment1 discussion prompt
In this module, you will learn about the ethical principles applied in public relations practice and will be challenged by different real-life scenarios.
What's included
3 videos1 discussion prompt
Instructor
Instructor ratings
4.7 (170 ratings)Offered by
Recommended if you're interested in Marketing
University of Colorado Boulder
University of Colorado Boulder
Starweaver
University of Colorado Boulder
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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