Keller Williams

Keller Williams Real Estate Agent Professional Certificate

Keller Williams

Keller Williams Real Estate Agent Professional Certificate

This is your path to a career in real estate.

Unlock your real estate potential by learning how to apply the models, tools, and systems used by top industry professionals to build a business worth owning.

Jay Papasan
Julia Lashay
Dennis Russell

Instructors: Jay Papasan

Top Instructor

48,042 already enrolled

Included with Coursera Plus

Earn a career credential that demonstrates your expertise

from 215 reviews of courses in this program

Beginner level

Recommended experience

3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Earn a career credential that demonstrates your expertise

from 215 reviews of courses in this program

Beginner level

Recommended experience

3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Explore the essential principles of real estate necessary for a successful career, including how to obtain a real estate license. 

  • Learn the fundamental sales and business growth strategies to build a real estate business.

  • Understand the role of a real estate agent when working with buyers and sellers, from lead generation to closing the transaction.

  • Analyze, interpret, and reframe market data and effectively communicate its story to potential clients.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Professional Certificate - 5 course series

The Principles of Real Estate

The Principles of Real Estate

Course 1, 24 hours

What you'll learn

Skills you'll gain

Category: Lead Generation
Category: Market Analysis
Category: Real Estate
Category: Prospecting and Qualification
Category: Market Data
Category: Compensation Management
Category: Market Trend
Category: Property and Real Estate
Category: Prioritization
Category: Goal Setting
Category: Customer Relationship Building
Category: Real Estate Transactions
Category: Sales Prospecting
Category: Real Estate Sales
Category: Relationship Building
Category: Database Management
Sales Fundamentals

Sales Fundamentals

Course 2, 26 hours

What you'll learn

Skills you'll gain

Category: Property Management
Category: Value Propositions
Category: Branding
Category: Lead Generation
Category: Sales Management
Category: Real Estate Sales
Category: Brand Strategy
Category: Brand Marketing
Category: Sales Development
Category: Sales Prospecting
Category: Booking (Sales)
Category: Social Media Content
Category: Customer Relationship Management
Category: Market Opportunities
Category: Customer Acquisition Management
Category: Prospecting and Qualification
Category: Sales Process
Category: Property and Real Estate
Category: Sales Pipelines
Category: Communication
Establish Clients for Life with Buyers

Establish Clients for Life with Buyers

Course 3, 24 hours

What you'll learn

Skills you'll gain

Category: Real Estate Transactions
Category: Price Negotiation
Category: Real Estate
Category: Customer Relationship Building
Category: Real Estate Sales
Category: Lead Generation
Category: Sales Process
Category: Consultative Selling
Category: Contract Management
Category: Prospecting and Qualification
Category: Sales Prospecting
Category: Property and Real Estate
Category: Sales Presentations
Category: Customer Acquisition Management
Category: Negotiation
Category: Sales Pipelines
Category: Customer experience improvement
Category: Transaction Processing
Category: Consultative Approaches
Category: Closing (Sales)
Establish Clients for Life with Sellers

Establish Clients for Life with Sellers

Course 4, 26 hours

What you'll learn

Skills you'll gain

Category: Customer Relationship Building
Category: Real Estate Transactions
Category: Client Services
Category: Customer Retention
Category: Marketing
Category: Rapport Building
Category: Negotiation
Category: Real Estate Sales
Category: Lead Generation
Category: Consultative Selling
Category: Contract Management
Category: Contract Negotiation
Category: Prospecting and Qualification
Category: Sales Presentation
Category: Transaction Processing
Category: General Sales Practices
Category: Closing (Sales)
Category: Selling Techniques
Category: Advertising Sales
Category: Sales Prospecting
Manage a Real Estate Business

Manage a Real Estate Business

Course 5, 24 hours

What you'll learn

Skills you'll gain

Category: Goal Setting
Category: Financial Planning
Category: Compliance Management
Category: Budgeting
Category: Brokerage
Category: People Development
Category: Vendor Relationship Management
Category: Real Estate
Category: Business Planning
Category: Professional Networking
Category: Strategic Partnership
Category: Office Management
Category: Office Procedures
Category: Business Management
Category: Administrative Support
Category: Organizational Skills
Category: Business Economics
Category: Law, Regulation, and Compliance
Category: Business Administration
Category: Commercial Laws

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Julia Lashay
Keller Williams
5 Courses57,767 learners
Jay Papasan

Top Instructor

Keller Williams
1 Course54,045 learners

Offered by

Keller Williams

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions

¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (5/1/2025 - 5/1/2026)