University of Colorado System
Data Science for Marketing Specialization
University of Colorado System

Data Science for Marketing Specialization

Data Science for Marketing Success. Gain advanced skills in marketing data analytics, machine learning, and decision-making strategies to increase customer lifetime value.

A.W. Lukens
Tony Cox, Jr.
Ric Mills

Instructors: A.W. Lukens

Included with Coursera Plus

Get in-depth knowledge of a subject
4.6

(6 reviews)

Intermediate level

Recommended experience

16 weeks to complete
at 4 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.6

(6 reviews)

Intermediate level

Recommended experience

16 weeks to complete
at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply data science techniques to optimize marketing strategies and increase customer engagement.

Details to know

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Taught in English
122 practice exercises

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Colorado System

Specialization - 4 course series

What you'll learn

  • Key statistical concepts and simple linear regression to improve data-driven marketing decisions.

Skills you'll gain

Data-Driven Decision-Making, Correlation Analysis, Regression Analysis, Analytics, Statistical Analysis, Statistical Visualization, Customer Insights, Data Ethics, Customer Analysis, Marketing Strategies, Marketing Effectiveness, Exploratory Data Analysis, Descriptive Statistics, Statistical Modeling, Probability & Statistics, Data Analysis, Marketing Analytics, Statistical Hypothesis Testing, and Statistical Methods

What you'll learn

  • Apply regression analysis to understand & predict marketing outcomes. Interpret market data & refine statistical models for real-world application.

Skills you'll gain

Regression Analysis, Predictive Modeling, Statistical Analysis, Statistical Hypothesis Testing, Statistical Software, Predictive Analytics, Marketing Analytics, Statistical Modeling, Marketing Strategies, Target Market, Marketing Effectiveness, Variance Analysis, Market Analysis, Data Visualization, Customer Insights, A/B Testing, Strategic Marketing, and Advanced Analytics

What you'll learn

  • Apply machine learning to improve targeted marketing & strategic decision-making. Analyze & forecast customer behaviors using advanced algorithms.

Skills you'll gain

Classification And Regression Tree (CART), Predictive Analytics, Machine Learning, Customer Analysis, Predictive Modeling, Supervised Learning, Dimensionality Reduction, Unsupervised Learning, AI Personalization, Advanced Analytics, Personalized Service, Regression Analysis, Data-Driven Decision-Making, Customer experience improvement, Applied Machine Learning, Strategic Marketing, Marketing Strategies, and Marketing Analytics

What you'll learn

  • Predict customer behaviors and market trends using advanced analytics.

Skills you'll gain

Bayesian Statistics, Marketing Analytics, Probability Distribution, Bayesian Network, Time Series Analysis and Forecasting, Reinforcement Learning, Marketing Effectiveness, Marketing Strategies, Customer Retention, Simulation and Simulation Software, Predictive Analytics, Advanced Analytics, Forecasting, Anomaly Detection, Strategic Leadership, Consumer Behaviour, Data-Driven Decision-Making, Strategic Decision-Making, Customer Engagement, and Customer Analysis

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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

A.W. Lukens
University of Colorado System
7 Courses8,848 learners

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