By the end of this project, you will be able to choose the right Facebook Ad Campaign Objective for your brand using the Facebook Business Manager’s “Ads Manager”. Throughout this project, you will be able to identify all 11 types of Facebook Ad Campaign objectives and the difference between them. This will help you easily identify the right objective needed for your brand’s Ad Campaign on Facebook.
Choosing an Objective for a Facebook Ad Campaign
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Learn, practice, and apply job-ready skills with expert guidance
Intermediate level
Recommended experience
1.5 hours
Learn at your own pace
Hands-on learning
What you'll learn
You will be able to identify the difference between the Awareness, Consideration and Conversion.
You will be able to choose the right Ad Campaign Objective to make his brand's/Client's goals
You will create all 11 types of Facebook Ad Campaign Objectives and identify the Major differences between
Skills you'll practice
Details to know
Earn a career certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Identifying the difference between the Awareness, Consideration and Conversion stages for an Ad Campaign Objective
Choosing between the Brand Awareness and Reach Ad Campaign Objective
Creating a Traffic Campaign and add your website’s link as a CTA for Ad receivers to click on
Running Engagement, Page Likes and Event Responses Campaigns
Using App Installs and Video Views Campaign Objectives
Running Messages and Lead Generation Campaigns
Using the different Conversion Campaign Objectives “Conversions, Catalogue Sales, and Store Traffic”
Recommended experience
Familiarity with Facebook Business Manager to run their Ad Campaigns
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Instructor
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Frequently asked questions
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.